The global video conferencing market is segmented based on deployment type, end-user industry, and geography.
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Video conferencing market involves establishing a live connection between people at different locations for communication. It is a set of technologies and processes that allows enterprises to use a video-system with internet providing the required connectivity.
Usage of a video conferencing platform eliminates geographical boundaries and allows people to conduct meetings and conversations. Video conferencing has emerged as a widely-accepted form of business communication.
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Many businesses have been using video conferencing internally to help geographically distant teams of sales representatives, marketing personnel, product designers, managers, engineers, and other employees work more closely. Businesses have started to use video conferencing for external communication, as a way to facilitate face-to-face communication with partners, suppliers, investors, and clients.
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Based on deployment type, the video conferencing market is segmented into on-premise video conferencing, managed video conferencing, and cloud based video conferencing. Based on end-user industry the video conferencing market is segmented into corporate enterprises, healthcare, government and defense, education, retail, manufacturing, and others.
Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.
- Increasing adoption of video conferencing in retail and franchise stores for virtual product analysis. Using this technology stores are able to interact to their customers and buyers to receive personalized attention from sales representatives
- With increase in globalization, video conferencing allows enterprises to bridge the gap between dispersed teams and improve their work efficiency and productivity
- High initial deployment cost and complexity of video conferencing solutions
- Apprehension about data security
Some of the key players in the global video conferencing market include Cisco Systems Inc., Polycom Inc., Microsoft Corporation, ZTE Corporation, Huawei Technologies Co., Ltd, Logitech International, Adobe Systems Inc., Vidyo Inc., Avaya Inc., and West Corporation.
By Deployment Type
- On-premise video conferencing
- Managed video conferencing
- Cloud-based video conferencing
By End-Use Industry
- Corporate enterprises
- Government & Defense
- North America
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