Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.
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Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Global Real-Time Bidding Software Market Research Report 2017 to 2022 presents an in-depth assessment of the Real-Time Bidding Software including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies.
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The report also presents forecasts for Real-Time Bidding Software investments from 2017 till 2022.
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This study answers several questions for stakeholders, primarily which market segments they should focus upon during the next five years to prioritize their efforts and investments. These stakeholders include Real-Time Bidding Software manufacturers such as, ONE by AOL, BrightRoll, SportXchange, Tremor Video, TubeMogul, Adconion Media Group, AppNexus, Convertro, Criteo, Drriens Media Exchange, Facebook, Google, Kontera, LiveRail.
Primary sources are mainly industry experts from core and related industries, and suppliers, manufacturers, distributors, service providers, and organizations related to all segments of the industry’s supply chain. The bottom-up approach was used to estimate the global market size of Real-Time Bidding Software based on end-use industry and region, in terms of value.
With the data triangulation procedure and validation of data through primary interviews, the exact values of the overall parent market, and individual market sizes were determined and confirmed in this study.
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This report studies the global Real-Time Bidding Software market, analyzes and researches the Real-Time Bidding Software development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like
ONE by AOL
Adconion Media Group
Dárriens Media Exchange
Table of Content:-
Global Real-Time Bidding Software Market Size, Status and Forecast 2022
1 Industry Overview of Real-Time Bidding Software
1.1 Real-Time Bidding Software Market Overview
1.1.1 Real-Time Bidding Software Product Scope
1.1.2 Market Status and Outlook
1.2 Global Real-Time Bidding Software Market Size and Analysis by Regions
1.2.1 United States
1.2.6 Southeast Asia
1.3 Real-Time Bidding Software Market by Type
1.3.1 Demand-Side Platforms
1.3.2 Supply-Side Platforms
1.4 Real-Time Bidding Software Market by End Users/Application
2 Global Real-Time Bidding Software Competition Analysis by Players
2.1 Real-Time Bidding Software Market Size (Value) by Players (2016 and 2017)
2.2 Competitive Status and Trend
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