The premium A2P and P2A messaging market size to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021.
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Increasing mobile subscriber base, indispensable requirement to have ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (specially mobile network operators), and increasing use of messaging services across various business verticals are some of the driving forces in the market.
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The scope of this report covers the premium A2P and P2A messaging market by application, by messaging platform, traffic, vertical, and region. Customer Relations Management (CRM) services application segment is expected to hold the largest market share owing to its secure and reliable communication channel for enterprises to interact with their tech savvy customers.
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Among the messaging platforms, cloud API messaging platform segment is expected to hold the largest market share during the forecast period; this messaging platform provides a simple and effective two way communication channel for enterprises. Using cloud API messaging platform, enterprises and business can easily communicate with their customers and this messaging platform offers various advantages for messaging, including two way messages, archiving, billing, notification, and OTP verification.
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Among traffic, multi-country segment is expected to dominate the premium A2P and P2A messaging market and holds the largest market share. This traffic is less in volume but high in revenue for the mobile network operator.
This traffic holds the largest market share in IT & telecom, travel, tourism, and social site authentication.
Among the verticals, the Banking, Financial Services, and Insurance (BFSI) , vertical is expected to hold the largest market share during the forecast period 2016 to 2021. As this vertical has various use cases for its customers, such as A2P messages for transaction detail, alerts, delivery updates, and verification, it is expected to dominate the market.
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