AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient either on the windshield or another transparent screen placed nearby.
The report thoroughly analyzes the most significant details of the Global Automotive Augmented Reality Market with the help of a thorough and specialized analysis. Defined in a ground-up manner, the report presents an extensive overview of the market based on the factors that are anticipated to have a considerable and measurable impact on the market’s developmental situations over the forecast period.
The authors have provided important definitions and specifications of Automotive Augmented Reality at the beginning of the report.
This has been followed by a professional study of different classifications and applications deemed vital for players operating in the global market. Furthermore, the report has presented a comprehensive analysis of the driving factors, interview prices, and sales of the global market in terms of type.
A similar set of analysis has been offered on the part of application, except the sales factor replaced by consumption.
The global Automotive Augmented Reality Market is estimated to expand at a CAGR of +17% over the forecast period (2017-2022).
This market research analysis identifies the increased use of HUDs (heads up display) in low and medium range cars in APAC as one of the primary drivers for the growth of this market. As it is the most affordable automobile segment, there is a constant demand for low and medium-range cars from the APAC and BRIC countries.
Due to the need to avoid distractions that have drivers look away from the roads and the rapid rise in awareness about the safety of drivers and pedestrians, there has been an increase in the use of car HUD displays in low and medium range cars.
Competition in the mid-segment vehicles has forced OEMs (original equipment manufacturer) to introduce high-end infotainment systems in mass mid-segment vehicles like hatchbacks and LCVs. Owing to advances in technology, there has been an increase in the demand for personalized entertainment in the recent years.
This rising consumer adoption of infotainment systems to drive the adoption of augmented reality systems will be one of the major trends spurring growth in this market.
Global Automotive Augmented Reality Market is a necessary part of any company’s business tactic. A powerful and deliberately thought out plan of action for any organization begins with a good strategy.
It will help distinguish the necessities of customers, discover issue regions and opportunity to get better and help in the decision-making process of any company. It can ensure the accomplishment of your marketing campaign, enable you to monitor your opposition empowering you to be one stage ahead and limit your misfortunes.
Companies are investing in innovation/R&D, brand building, and fostering strong relationships with customers to support their competitive position.
The companies profiled in the report include: Hyundai Motor, BMW AG, Continental AG, Garmin, Pioneer Electronics, Audi and Honda, Bosch, Delphi Automotive, Denso, General Motors, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen
The report also contains specific details on the market size of the Automotive Augmented Reality markets from United States, EU, Japan, China, India and Southeast Asia. The report uses similar categorizations of types, applications, and key players, all of which are further segregated under volume and value, along with the sale pricings.
A competitive scenario of the market allows the customer to get an improved synopsis of future challenges to be faced. In depth business profiles are deliberated with respect to Automotive Augmented Reality market allowing the reader to apprehend the strength and weakness of competitors.
Table of Content
Global Automotive Augmented Reality Market Research Report 2017
Chapter 1 Automotive Augmented Reality Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
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