The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs.
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Complete report is now available on Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023 at www.rnrmarketresearch.com/mobile-e…rket-report.html
This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
The mobile engagement market is expected to be valued at USD 4.44 billion in 2017and is expected to reach USD 38.70 billion by 2023, at a CAGR of43.46%between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy.
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However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.
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The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.
The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smart phones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.
Break of primary participants in Mobile Engagement Market was as mentioned below:
By Company Type: Tier 1 –45%, Tier 2 – 32%, and Tier 3 – 23%
By Designation: C-Level –30%, Directors–45%, and Others –25%
By Region: North America– 26%, Europe– 40%, APAC–22%, and RoW – 12%
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Major players of Mobile Engagement Market Report are:
The key players operating in the market include IBM (US), Sales force (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), App boy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).
Key Benefits of Mobile Engagement Market Report
This report covers the following aspects that will benefit the client:
Market segmentation on the basis of type, application, and region
Market dynamics including drivers, restraints, and opportunities
Porter’s Five Forces analysis
Profile of key players in the global Mobile Engagement market
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