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Sales force automation market illuminated by new report

IT Market Research

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the sales force automation market. The scope of this report covers the sales force automation market by its major segments, which include the types, applications, and the major geographic regions.

Software for sales force automation is a kind of program used for automating business tasks such as sales process, inventory control, and record of client interactions, as well as performance analysis and sales forecasts. Businesses might have customized version which has been specifically developed for their needs, or choosing among growing no.

of sales automation for software products. Sometimes, sales automation software is referred as sales automation software, and also sometimes as customer relation management software.

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  • The global market for sales force automation is driven by certain factors such as need for automated solutions that are compact enhanced durability and efficiency. This increase has escalated the adoption rate of sales force automation in energy & power, consumer electronics, and other applications. The global market for sales force automation is anticipated to observe moderate market growth in the coming years, due to enhanced durability and compact size.
  • Fast rising industry of manufacturing and processing sector, assurance of safety, and need of less manual handling will fuel the market growth of sales force automation globally. These are very effective as well as safe in comparison to several other techniques of controlling owing to compact size as well as capability to fluid regulation without constant human observation.
  • However, high costs of maintenance and in several cases laborious installation are anticipated to hinder the market growth. Latest technology based advancements in sales force automation and declining cost are projected to supply potential opportunities in the global market.

Regionally, the global market for sales force automation is segmented into Asia Pacific, Latin America, Europe, North America and Middle East & Africa.

Among these, North America is one of the leading region across the world in terms of market share in sales force automation due to the presence of the key players along with their investments in delivering customized solutions including call automation, product modeling,  sales forecasting, proposal creation, order management and others for the customer satisfactions . Whereas, Asia-Pacific countries like China, Japan and India is an emerging market for sales force automation market and expected  to be the highest CAGR in the coming years. 


Key players in the sales force automation market include:

  • Aptean Software Company
  • Bullhorn Inc.
  • Microsoft Corporation
  • Netsuite Inc.
  • Oracle Corporation
  • Pegasystems Inc.
  • Sage Group Plc.
  • Salesforce.Com Inc.
  • Sap SE
  • Sugarcrm
  • Zoho Corporation

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