The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.
- Advertising -
The word ‘media’ refers to the technology by which information is delivered to an audience.
Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.
- Advertising -
The Americas was the largest region in the media market in 2016, accounting for 37% market share. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership.
Asia was the second largest region accounting for $32% market share. Europe was the third largest region accounting for 26% market share.
The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways.
Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.
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