Marketing resource management (MRM) is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting.
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By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others. Using this solution, marketing department can run strategic program, tackle potential threats, activities & forecast.
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There are several drivers, restraints and opportunities shaping the marketing resource management market worldwide. The surging demand of marketing integration with different systems has persuaded prominent vendors to offer MRM application in unification with project management as well as capacity planning.
In addition, increasing diversity in delivery channels has also fostered the growth of MRM market.
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Furthermore, the market is segmented based on solution, deployment model, end-customer, industries and geography. The solutions discussed in the market research report include marketing analytics, financial management, project management, marketing asset management, capacity planning management, brand and advertising management and others.
The deployment model assessed during the study include on premise & cloud. End-customers assessed in the report include small & medium business enterprises and large enterprises.
Business verticals such as BFSI, healthcare, information technology, media & entertainment, retail & automotive depend greatly on this technology. The market is analysed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA.
The list of most prominent market players includes IBM Corporation, Oracle, Teradata, Adobe Systems and many others.
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