Augmented Reality automotive market is projected to grow at a CAGR of 30.31% during the forecast period, to reach a market size of USD 7.98 billion by 2025.
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The augmented reality automotive market has been segmented by function (standard augmented reality head-up display (AR HUD), AR HUD navigation, AR HUD adaptive cruise control, and AR HUD lane departure warning), sensor technology (radar, Lidar, image, and sensor fusion), display technology (TFT-LCD and other advanced technologies), electric vehicle (battery electric vehicle and other (hybrid electric vehicles)), level of autonomous driving (conventional and semi-autonomous), vehicle type (passenger cars and commercial vehicles) and region (Asia-Oceania, Europe, North America, and Rest of the World).The market has been projected in terms of volume (‘000 units) and value (USD million/billion).
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Passenger cars are estimated to account for the largest share of the augmented reality automotive market. The market growth in the segment can be attributed to the growing demand for advanced technology in passenger cars.
The need to monitor multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road.
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The AR HUD will enhance safety by displaying all the information required by the driver on the windshield of a vehicle in the driver’s line of sight. The AR HUD, when integrated with active and passive systems, will assist a driver in avoiding crashes.
The demand for such advanced technology is expected to increase in developing and developed countries such as the U.S., Germany, U.K., China, and Japan, where there is high adoption of advanced in-vehicle safety technologies.
With the increase in demand for semi-autonomous functions, the penetration of semi-autonomous vehicles is expected to rise in the coming years. The demand for semi-autonomous vehicles is driven by the need for a more comfortable and safe driving experience that will provide enhanced safety, even in potentially dangerous driving circumstances.
In addition, technologically driven companies and OEMs are collaborating to make semi-autonomous vehicles a safe mode of transportation, thereby engaging consumer curiosity. Semi-autonomous driving capabilities, which use adaptive cruise control and advanced sensor technologies, can help the vehicle to provide in-depth information to the driver on vehicle data and external environment.
The semi-autonomous functions will not only alert the driver of potential dangers but will also have advanced control capabilities, reducing the stress of driving for the driver. Since the AR HUD will make this information available in the driver’s field of view, it will enhance the safety of the vehicle and the passengers.
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Target Audience Include Augmented Reality Automotive Market Report:
- Automotive AR HUD system manufacturers and component suppliers
- Automotive display panel manufacturers
- Automotive OEMs
- Industry associations and other driver assistance systems manufacturers
- The automobile industry and related end-user industries
Get “Augmented Reality Automotive Market” spread across 184 pages, profiling 12 companies and supported with 95 tables and 61 figures is now available at www.rnrmarketresearch.com/contacts…unt?rname=1202993
Top 12 Companies Analyzed for Augmented Reality Automotive Market are – Continental AG, Denso Corporation, Digi Lens Inc., Garmin Limited, General Motors, Harman International Industries Inc., Hyundai Motor Company, LG Business Solutions, Micro Vision, Inc., Nippon Seiki Co, Ltd, Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Texas Instruments Inc., Visteon Corporation, Volkswagen AG, WayRay SA, Yazaki Corporation.
Fundamental Key Point from Table of Content:
Head-Up Display Evolution – Field of View
Current Functions of Augmented Reality Head-Up Display
Instrument Cluster Function
Adaptive Cruise Control Function
Lane Departure Warning
Technological Advancement in the Future
Augmented Reality Automotive Market, By Function
AR HUD With Navigation
AR HUD With Adaptive Cruise Control (ACC)
AR HUD With Standard Functions
AR HUD With Lane Departure Warning (LDW)
Advanced AR HUD
Augmented Reality Automotive Market, By Sensor Technology
CCD/VMOS Image Sensors
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Augmented Reality Automotive Market, By Display Technology
Other Advanced Technologies
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