Digital signage or dynamic signage is an electronic display that advertises contents, broadcast data, television programming and other contents. Digital signs make use of various technologies including LED and LCD.
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They are found in both private institutions and public places such as retail outlets, restaurants and corporate environment. Digital signs depend majorly on hardware components to ensure the delivery of high quality content.
Decreasing cost of displays and improved customer experience are driving the digital signage market worldwide. In addition, development of government bodies as well as fast growing educational sector has also contributed to the growth of the market.
However, lack of standard policy and power problems are some of the key factors hampering the progress of the market. Technological developments including near field communication are expected to create greater opportunities.
Advent of touch screen technology would also open new avenues.
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The digital signage market is segmented based on type, application and geography. The types assessed in the market research report are hardware, services and software.
The applications covered during the study are commercial, institutional, infrastructural and others. Regions such as North America, Europe, Asia Pacific and Europe would witness tremendous growth.
The key market players active in the market are Onelan Ltd., Cisco Systems Inc., Winmate Communication Inc., Adflow Networks, Ucview Media Inc., Hewlett-Packard Company, Samsung Electronics Co. Ltd., Keywest Technology, AU Optronics, NEC Display
Solutions Ltd., and Brightsign Llc.
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