The Global Augmented Reality Market accounted for USD 650.8 million in 2016 growing at a CAGR of 70.7% during the forecast period of 2017 to 2024.
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"Global Augmented Reality Market" Report, By Geography (North America, Europe, Asia-Pacific, Europe, South America, Middle East and Africa), By Technology (Marker-Based Augmented Reality (Passive Marker, Active Marker), Markerless Augmented Reality (Model-Based Tracking, Image Processing-Based)), Device Type (Head-Mounted Displays, Head-Up Display (HUD), Handheld Device), Component (Hardware (3D Camera, Sensors, Semiconductor Component, Displays), Software (Software Development Kits, Cloud-Based Services)), End-User (Aerospace and Defense, Consumer (Gaming, Sports and Entertainment), Medical, Commercial) – Industry Trends and Forecast to 2024
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An augmented reality is a technology in which a live direct or indirect view of a physical, real-world environment are being viewed through a device on which elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. This technology is widely adopted and incorporated into gaming and other forms of video and entertainment as well as it is increasingly adopted in other applications such as aerospace and defense, medical, and commercial.
The continuous innovations in the augmented reality industry coupled with advancements in GPS technology has led to increase the potential of the market in the global scenario.
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Global Augmented Reality Market – Major Market Drivers and Restraints:
- Increasing demand for AR-based applications in medical sectors
- Increasing interest of large tech companies
- Low cost and reliability for small sensors
- Limitations for processing power, less storage, and restricted size of storage devices
- Lack of interaction with physical products
Global Augmented Reality Market Segmentation:
The augmented reality market is segmented on the basis of technology into Marker-Based augmented reality, and markerless augmented reality. The augmented reality segment is further sub-segmented into passive marker, and active marker.
The markerless augmented reality segment is further sub-segmented into model-based tracking, and image processing-based.
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The global augmented reality market is also segmented on the basis of device type into head-mounted displays, head-up display (HUD), and handheld device. The global augmented reality market is also segmented on the basis of component into hardware, and software.
The hardware segment is further sub-segmented into 3D camera, sensors, semiconductor component, and displays. The software segment is further sub-segmented into software development kits, and cloud-based services.
On the basis of end user, the global augmented reality market is further segmented into aerospace and defense, consumer, medical, and commercial. The consumer segment is further sub-segmented into gaming, sports and entertainment.
Global Augmented Reality Market – Competitive Analysis:
The report for augmented reality market include detailed vendor level analysis for market shares in 2016 for Global, North America, Europe, Asia Pacific, Middle East and Africa and South America specifically. Also impact and development analysis of key vendors is registered in the market and factored on the basis of Vendor Positioning Grid Analysis which measures the vendors strengths and opportunities against present market challenges, measure providers ability to identify or satisfy present market needs, map providers market vision to current and upcoming market dynamics among others.
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Global Augmented Reality Market – Major Market Competitors:
Some of the major players of the global augmented reality market are Google Inc., Microsoft Corporation, Vuzix Corporation, Samsung Electronics Co., Ltd., Qualcomm Inc., Oculus VR, LLC, EON Reality, Inc. Infinity Augmented Reality Inc., Magic Leap, Inc., Blippar Inc., Daqri LLC, Osterhout Design Group, Metaio GmbH, Cyberglove Systems LLC, Meta Company, GoldRun, Iryss, Layar, Total Immersion; Zugara, Sony, Wikitude, PTC,
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