MRC recognizes the following companies as the key players in the K-12 online education market in China: China Online Education Group, iTutorGroup, New Oriental Education & Technology, TAL Education Group, and Xueda Education Group.
MRC Announces the Publication of its Research Report – K-12 Online Education Market in China 2017-2021
Other Prominent Vendors in the market are: Ambow Education, Beijing Huaxia Dadi Distance Learning Services, ChinaEdu, EIC Education, Kaplan, Tutors in China, UMeWorld, ZHAN.com, and Yiqizuoye Corporation.
Commenting on the report, an analyst from MRC’s team said: “One trend in the market is increasing popularity of mobile learning. Mobile Internet has been one of the key influencing factors driving the growth of the online education market in China.
With the reduction of the cost of mobile phones, there has been an increase in the number of mobile service applications such as cloud computing.”
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According to the report, one driver in the market is increased adoption of online test preparation courses in China.
There has been a growth in the number of students enrolling for undergraduate and postgraduate courses. The increasing ability of Chinese households to spend on children's education and an upsurge in the number of private institutions are contributing to the rise in graduate population.
With the rise in enrollments of graduates, students are taking up academic proficiency test (APT) and Gaokao. These tests are prerequisites for students in China to enroll into China's regular higher education system.
Further, the report states that one challenge in the market is skewed interaction and socializing opportunities for students. A child's educational experience is not just dependent on the course curriculum but also on personality development and social skills, which can only be acquired and mastered over time through regular interaction with teachers and peers.
One of the major reasons for children seeking online education is to prevent themselves from getting penalized by teachers or oppressed by other students. However, the socializing ability of students, pursuing K-12 education online, reduces considerably.
This is because they do not get to interact with teachers and other fellow students during the sessions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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