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Digital signage systems market in the retail industry

IT Market Research

According to the report, one of the major drivers for this market is Advantages of digital signages over traditional advertising tools. The rapid growth in technology and innovations have helped advertisement transition to digitization.

MRC Announces the Publication of its Research Report – Global Digital Signage Systems Market in the Retail Industry 2017-2021

MRC recognizes the following companies as the key players in the global digital signage systems market in the retail industry: DynaScan Technology, SAMSUNG, LG Electronics, and NEC Display Solutions.

Other Prominent Vendors in the market are: AOPEN, ASUSTeK Computer, Barco, Daktronics, Extron Electronics, Esprit Digital, Koninklijke Philips, NanoLumens, NEXCOM International, Panasonic Corporation of North America, PixelFLEX, Peerless-AV, SHENZHEN JEHE TECHNOLOGY DEVELOPMENT, Sharp Electronics, and Verifone Media.

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Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Growing use of anti-reflective technology. The materials used for reflecting visible lights at different wavelength are applied to reflective displays.

Electronic paper displays (EPDs), electrowetting displays (EWDs), and laser phosphor displays (LPDs) mechanically facilitate color switching and drive different colored materials on to the front of digital displays. Reflective displays are used in both outdoor and indoor applications.

These displays have low power consumption, and due to reflecting ambient light, they are easy to read.”

Digital signage has gained popularity over the last decade because of the effective display of information. Thus, small and large firms are intensively moving toward LED signs.

Compared with traditional signages, digital signages are better at drawing the attention of the target audience.

Further, the report states that one of the major factors hindering the growth of this market is Installation of digital signages on existing infrastructure. There are set of challenges associated with digital signage installation on structures built before the introduction of such public display signs.

Integrators may require essential equipment to be securely placed in specific locations of buildings not designed for digital signage integration, which can be a challenge. This can lead to difficulties in creating video walls, where the necessary infrastructure is absent.

There are four core challenges an integrator may face while installing digital signage in an established structure.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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