Supply side platforms software allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand.
- Advertising -
This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent.
Key Operating Players:
DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project, OpenX, PubMatic, BrightRoll (Oath Inc.), AerServ, sovrn, Adform, AdJuggler, Altitude
This report presents an in-depth overview of the prime segments in this market.
- Advertising -
The segment currently leading and the one predicted to lead the market in the forecast period have also been encapsulated in this study. In addition, an up-to-date information on the key products introduced by the prime companies operating in the market has also been presented through this study.
Likewise, the sales and revenue figures of these products also form a key part of this study.
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SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).The top market shares by manufacturers of the market have been provided in the report to gain a good understanding of the vendor background of the market.
The study profiles leading players in the Supply side platforms software market to understand their role in the market and their upcoming strategies. The manufacturing base of each key player and their share in the market for each product and application segment of the market have been described in the report.
It also describes various marketing channels and strategies likely to give positive results in the research period so as to help readers in formulating winning tactics.
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Table of Contents:
Global Supply Side Platform (SSP) Software Market Research Report 2017
Chapter 1 Supply Side Platform (SSP) Software Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Market Forecast
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