Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways.
- Advertising -
DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. Data management no longer centers solely on the ability to store and process or create and delete data.
- Advertising -
Think instead about the users of – and uses for – information. Managing information means supporting better decisions and delivering value to support business processes and new opportunities for analysis.
Data Management Platforms Market to Grow at a CAGR of +14% between 2017 and 2024 According to New Research Report
Top Key Operating Vendors:
Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, eXelate,Inc.
The major players of the Data Management Platforms market were identified across regions, and their offerings, distribution channels, and regional presence are understood through in-depth discussions. Also, average revenue generated by these companies, segmented on the basis of region, is used to arrive at the overall market size.
This overall market size is used in the top-down procedure to estimate the sizes of other individual markets through percentage splits from secondary sources directories, databases, and primary research.
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This e-book, produced in partnership with Information Management, explores the essential building blocks of data management, including master data management, data governance, data quality, data integration and data federation. Understand these terms and their implications and you’ll have a head start (and be a more valuable voice) in any new data-driven project you undertake.
For the purpose of the study, market analysts have employed rigorous primary and secondary research techniques. This makes the analyses and forecasts more accurate and helps analysts to examine the Data Management Platforms market from a broader perspective.
Also, the report offers a SWOT analysis of the global market. The findings of this report will not only help companies get up to speed with the existing dynamics in the Data Management Platforms market but will also help them plan their future expansion plans and growth strategies based on reliable analysis.
In this report data of the top performing companies, geographical regions, as well as segments, can be obtained.
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Table of Contents:
Global Data Management Platforms Market Research Report 2017
Chapter 1 Data Management Platforms Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Market Forecast
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