Demand For The Commercial Advertisement Depends On The Economic Condition Of The Region And Profits.
According to MarketIntelReports' “Global and Regional Advertising Market Research Report 2017”
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An advertisement is a form of marketing communication having a non personal message to promote a product or service. It can be communicated through media like newspapers, television, radio, outdoor advertising, mail, and magazines.
This presentation of the message through a medium is also known as an ad. A commercial advertisement helps in promotion of products or services through branding which associates a product name or image with some features for consumers.
Real time bidding has been one of the recent trends seen in the Advertising Market. Social advertising also providers a platform for the advertisers.
Scope & Regional Forecast of the Advertising Market
In 2015, the TV segment dominated the Advertising Market. TV is the most popular advertising media since it can reach mass audiences.
The purchases from online stores provides marketers a chance to enhance the effectiveness of TV commercials. This factor is responsible for the growth of brand advertising in the forecast period.
Americas is expected to have a larger share of new advertisements. The availability of more audience and digital penetration favor the growth of the industry in the region.
Latin American countries will also have a larger share in the industry due to digital media and social media.
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The market is quite competitive due to the players. The growing demand for a branding agency depends on the economic condition and the profits reaped.
The advertisers have to keep track on the preferences of the audience to stay ahead in the market. Internet ads help businesses in brand development based on the needs of the users.
Segmentations & Key Players Involved in the Advertising Market
The Advertising Market can be broken down into various segments as follows
- Type- TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising, and Others.
- Application- Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Others.
- Region- Asia-Pacific, North America, Europe, South America, Middle East & Africa.
Some of the key players involved in the Advertising Market are as follows:
- Omnicom Group
- Dentsu Inc.
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