The study provides an in-depth analysis of the global security software for consumers market and current & future trends to elucidate the imminent investment pockets in the market.
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The consumers market is facing increasing complexity of security threats as hackers are using consumer systems and IPs to perform cyber-attacks such as distributed denial of service (DDoS). This has led to high adoption of security solutions to protect their system from security threats.
Greater connectivity and internet penetration leading to numerous cyber threats have increased the need for security software. Security software encompasses several areas such as email security, data protection, identity and access management, application and messaging security, and others.
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The global security software for consumers market is driven by growth in broadband penetration, rise in convergence of security solutions, and increase in technological advancements. However, increase in availability of pirated security solutions and inability of the vendors to stop piracy limit the market growth.
High requirement for advanced security to protect personal information from data loss or theft and increase in sophistication and volume in the threat landscape are expected to provide numerous opportunities for market expansion.
The global security software for consumers market is segmented on the basis of product type, deployment model, and region. The product type segment covered in this study include endpoint security, secure web gateway, secure email gateway, endpoint security, and security information and event management (SIEM).
Based on deployment model, the market is bifurcated into cloud-based and on-premise. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global security software for consumers market is dominated by key players such Trend Micro Incorporated., AO Kaspersky Lab., McAfee, LLC, Symantec Corporation, Avast Software, AVG Technologies, Panda Security, Cisco Systems, F-Secure, and Fortinet, Inc.
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