The global marketing automation market is expected to register substantial growth in the near future, attributed to growth in need of business automation and insights, increase in requirement of centralized monitoring & controlling platform, and rise in adoption of IoT devices.
Marketing automation provides an integrated tool to manage the marketing activities such as email marketing, lead management, social media marketing, marketing analytics, customer relationship management, and distribution management. The system integrates, collects, stores, and analyzes the data related to customer and provides insights to the user.
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The report segments the marketing automation market based on the application, deployment type, end user, and geography. Based on application, the market is divided into the lead nurturing, campaign management, distribution management, social media marketing, and others.
As per deployment type, the market is bifurcated into cloud and on-premise. On the basis of the end user, the market is classified as retail, BFSI, transportation, manufacturing, healthcare, and others.
By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Comprehensive competitive analysis and profiles of major market players such as Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com Inc., SugarCRM, and Zoho Corporation are also provided in this report.
Marketing Automation Market Key Segments: By Application
- Lead Nurturing
- Campaign Management
- Distribution Management
- Social Media Marketing
By Deployment type
By End User
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
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