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24% CAGR predicted for mobile analytics market

IT Market Research

Mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, and so on.

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The Mobile analytics market research report outlines the key trends, market size, and forecast for various emerging sub segments of the market. The report also emphasizes on the key adoption trends, future growth potential submarkets, key drivers, challenges, restraints, and opportunities in the mobile analytics ecosystem.

It also provides insights into the current and future revenues of the market from 2015 to 2020, and an understanding of market drivers, current and upcoming players, and competitive landscape.

Download sample copy of report on “Mobile Analytics Market to 2020” spread across 113 pages, profiling 10 companies and supported with 67 tables and 42 figures at .

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Affordability of smart phones and availability of high speed networks has enabled increase in the smartphone penetration. Smartphone penetration rate has reached to a threshold level in most of the developing countries.

Furthermore, explosive growth in the mobile apps is bringing mobile and big data together.

Premium Insights

  • Attractive Market Opportunities
  • Mobile Analytics Market: Top Three End Users
  • Key Applications and Regions in the Market
  • Life Cycle Analysis, By Region

The Mobile analytics market is expected to grow from $ 1.36 Billion in 2015 to $ 4.12 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 24.73% from 2015 to 2020. Mobile app usage and mobile data consumption has continuously grown over the last 5 years.

Thus, mobile analytics helps to meet business objectives by analyzing the apps, personalized experiences, and marketing campaigns and derive meaningful insights from mobile data.

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The technology is being widely adopted by retail and e-commerce sectors. It is also being implemented by government and transportation and logistics sector to enhance the business revenue.

Key vendors occupying the mobile analytics market are IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel.

  1. The mobile analytics market research report discusses the key vendors, their strategies, and insights in this market.
  2. It also provides an in-depth study of the driving factors, opportunities, and challenges for this market.
  3. This report analyzes region-wise markets in terms of the market trends and future opportunities.

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Mobile analytics market research report categorizes into following sub segments:

Mobile advertisement and marketing analytics

  1. In-app behavioral analytics
  2. Application performance analytics
  3. Others

On the basis of deployment models:

  1. Cloud
  2. On-premise

The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market.

However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

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