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Virtual and augmented reality market insights shared in detailed report

IT Market Research

The Global Virtual and Augmented Reality (VRAR) Market is concisely analyzed in this research report. It provides insights into market size, share, trends, value, volume, dynamics, and also provide future forecasts.

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The "Virtual and Augmented Reality (VRAR): Market Opportunity, Emerging Ecosystem and Leading Use Cases", a thematic research report by GlobalData, examines the current state and outlook of the VRAR markets, emerging use cases as well as the evolution of the provider ecosystem. Driven largely by massive investments from the world’s leading technology competitors including Facebook, Microsoft, Google and Sony, the technology has become accessible to both consumers and businesses.

Still, the adoption and usage of VRAR is minimal, and the penetration of VRAR headsets is extremely low. In this report, we explore growth drivers and key trends shaping the global VRAR market and identify leading use cases across consumer and business markets.

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The report is structured as follows -
- Section 1: The global VRAR market. This section provides an overview of the revenue opportunity, growth drivers and key trends shaping the global VRAR market, such as the increasing emphasis on device mobility and affordability, and the proliferation of VRAR solutions for Enterprise engineering, sales, operations and productivity.
- Section 2: The VRAR ecosystem. This section examines the VRAR ecosystem with a focus on headset and platform providers, and key use case applications showing potential in the near term.
- Section 3: Findings and recommendations. We conclude the report with a summary of VRAR market and ecosystem dynamics and opportunities for telcos in VRAR.

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Some of the findings of the report include -
- The nascent VRAR market is fueled by large investments from technology players and the need for businesses to digitalize operations, combined with growth of the digital-first population. Early industry entrants face the typical challenges of new technology businesses, namely procuring device usability, overcoming user barriers, attracting content developers and identifying effective business models.
- Despite the strong momentum seen on the supply side, both the VR and the AR markets are still in the early growth stages. Adoption and usage of VRAR by consumers is still minimal, and the penetration of VRAR headsets is extremely low relative to other computing devices, such as smartphones and gaming consoles.
- The emerging VRAR solutions ecosystem is being shaped by six key trends and six leading device/platform providers. The industry is seeing early successes in leisure/entertainment, medicine, advertising, commerce, education and manufacturing, among other segments.

Enterprises and public service organizations such as hospitals are testing VRAR applications as a means to improve service delivery and reduce costs.
- Telco stakes in the future of VRAR go beyond broadband connectivity. Participation in various segments of the VRAR solutions value chain can help Telcos accelerate 5G monetization to offset the huge impact that VRAR services will have on network traffic.

Report benefits

- This report provides an examination of the current state and outlook of the VRAR markets, emerging use cases as well as the evolution of the provider ecosystem.
- The report highlights VRAR market trends and opportunities or emerging applications across industries along with use cases which can help service providers to identify target markets and create new revenue streams.
- The report discusses concrete opportunities for VRAR, providing a number of actionable recommendations for telcos.

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