Mobile backend as a service (MBaaS), a derivative of the booming backend as a service (BaaS) scenario, is a third party enabled model for offering developers in the web app and mobile app domains with methods to connect the applications that they create to the backend of the service providers’ cloud storage and APIs.
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These are exposed by back end applications and also allow the companies to offer additional features, including push notification management, user management, and integration with social networking services.
These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
The report offers a multi-step view of the global mobile backend as a service market, beginning with a principal overview of the market.
This channel includes various classifications, definitions, the series and configurations of the industry as a whole, and the various applications for the global mobile backend as a service market. This section also combines a detailed analysis of the numerous development strategies and player guidelines that influence the global mobile backend as a service market, its cost structures, and service aims and procedures.
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This report also focuses on the global mobile backend as a service market’s regional perspective through a segmented view of the regions of North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on service and product providers, regions, type and application.
Several factors such as the development of the ICT industry and the mobile technology markets come into play when it comes to the regional analysis, thereby creating a diverse array of opportunities and avoidable obstacles that players can assess.
The report also segments the global mobile backend as a service market based on the types of services provided, with the key segments being Android and iOS, along with a number of other specific minority segments. Based on the applications, the global mobile backend as a service market can be segmented into data and application integration, identity and access management, usage analytics, support and maintenance service, and others.
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The report also provides a detailed look into the current competitive landscape of the global mobile backend as a service market. This involves discussions on the player profiles, market strategies, and current market standings.
The key players discussed in the report include Oracle Corporation, IBM Corporation, Microsoft Corporation, Kony, Kinvey, Anypresence, Appcelerator, Built.Io, KII Corporation, Cloudmine, Parse, and Feedhenry.
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