Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), by Component (Augmented Reality, Virtual Reality) and by Device (Augmented Reality, Virtual Reality).
Global Augmented & Virtual Reality Market was valued at USD 12.36 Billion in the year 2017. Global Augmented & Virtual Reality Market is further estimated to grow at a CAGR of 54.91% from 2018 to reach USD 170.84 Billion by the year 2023.
North America region holds the highest market share in 2017 whereas Asia Pacific region is considered as the fastest growing market in the forecasted period. At the country level, U.S. was the biggest market in 2017 and it is projected to grow at a steady pace in the coming years.
Alphabet (Google) Inc. (U.S), Apple Inc. (U.S), Microsoft Corporation (U.S) are some of the major players in the Augmented & Virtual Reality Market.
Rising research and development costs for product innovations to address varying demand of the end users are driving this market. Similarly, organic growth strategies adopted by most of Tier 1 and Tier 2 companies in last few years is also gaining popularity.
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Growing use of AR/VR in the healthcare industry
Losing experience to actual reality
Rising Investments in AR/VR industry
AR and VR creating a cyber threat
The Software Components holds the highest market share with highest CAGR during the forecast period 2016- 2022. On the other hand, Head Mounted Display for Augmented and Virtual Reality is expected to grow at the highest CAGR of XXX during year 2017-2022.
As Head Mounted Display has large application and it is widely used in medical, e-commerce and other vertical.
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Key Benefits for Stakeholders
Augmented & Virtual Reality Manufacturers, Distributors and Retailers
Research and Consulting organization
Technology Standards Organizations, Forums, Alliances and Associations
Regulatory bodies, policy actors, and consumers.
Augmented Reality Technology:
-Marker-Based Augmented Reality
-Markerless Augmented Reality
Virtual Reality Technology:
-Semi-Immersive & Fully-Immersive Technologies
-Augmented Reality Hardware Component
-Augmented Reality Software Component
-Virtual Reality Hardware Component
-Virtual Reality Software Component
Augmented Reality Devices:
-Head Mounted Display
-Head up Display
Virtual Reality Devices:
-Projector & Display Wall
-Head Mounted Display (HMD)
-Gesture Control Device
Augmented Reality Applications:
-Aerospace & Defense
Virtual Reality Applications:
Key Market Players
Microsoft Corporation (U.S.)
Samsung Electronics Co., Ltd. (South Korea)
Qualcomm Inc. (U.S.)
Alphabet (Google), Inc. (U.S.)
Apple Inc. (U.S.)
NVIDIA Corporation (U.S.)
Oculus VR, LLC (U.S.)
Flex VR Ltd.
Vuzix Corporation (U.S.)
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