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Report explores the u.s. black consumers and social media market

IT Market Research

Brand communication that is integrated in Black users’ social media experience may be noticed, supported, and lead to consumer action.


It is well-known that the trend of social media is growing day by day. Consumers are mostly spending their time on social media, especially Black consumers.

A recent study has found that African-Americans are passionate about being connected and sharing experiences with family and friends. Black consumers have diverse online connections who share their interests.