The global A2P SMS market was valued at US$ 40.45 Bn in 2015 and is estimated to reach US$ 62.10 Bn by 2025. The report highlights the trends prevalent in the global A2P SMS market and the factors driving the market along with those that act as deterrents to its growth.
The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical.
High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.
An exclusive A2P SMS Market research report created through broad primary research (inputs from industry experts, companies, and stakeholders) and secondary research, the report aims to present the analysis of Global A2P SMS Market by Type, By Application, By Region - North America, Europe, South America, Asia-Pacific, Middle East and Africa.The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation.
Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the global A2P SMS Market. Additionally, the report also highlights market entry strategies for various companies across the globe.
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The report focuses on an in-depth segmentation of this market based by type, application, business model, and end user verticals. The geographic segmentation of the report covers six major regions including; North Americas, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SA).
The regional market has been further bifurcated by respective countries. By end-user segment professional sector accounted for the largest share of the A2P SMS market in 2017; whereas, APAC region is expected to grow at the highest CAGR during the forecast period.
key players of A2P SMS market include
1. Anam Technlogies
2. CLX Communications AB
3. DIMOCO Europe GmbH
4. Infobip Ltd.
5. Trillian Group
6. tyntec Ltd.
7. Syniverse Technologies, LLC
8. Tanla Solutions Limited
9. TWILIO, INC.
10. Nexmo Inc.
The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals.
Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS has resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.
The global A2P SMS market has been segmented on the basis of type into Cloud API Messaging Platform and Traditional & Managed Messaging Services. A2P SMSs have applications into categories named as Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services.
The A2P SMS market has been further segmented by business model into small & medium enterprise and large enterprise. Apart from these, A2P SMSs have been segmented on the basis of vertical into BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality and Others.
Geographically, the global A2P SMS market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).
APAC is one of the prominent regions in A2P SMS market which will contribute highest revenue globally due to technological developments and considerable application of A2P SMS equipment in different end-user segment. Rapidly growing economies in Asia-Pacific (APAC) with significant growth construction sector will pave the path for increasing adoption and propel the market for A2P SMS market.
The APAC region is expected to lead the A2P SMS market with highest CAGR during the forecast period.
Also, key A2P SMS Market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
Reason to access
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global A2P SMS Market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the A2P SMS Market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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