The Mobile Advertising Market is expected to grow at a CAGR of nearly 25% during 2014-2020 and it generates more than $21 Billion in global revenue annually with increasing mobile and tablet users and tablets shipment is poised to reach nearly 600 Million annually by 2020. In the Mobile Advertising Market, in app based advertising is poised to have significant growth accounting for around 25% of the total market by 2020 and tablet segment is expected to take over mobiles by 2020.
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The mobile advertising is the advertising that is done via mobile phone or other mobile device such as tablet. The ad can be displayed in an app or any browser and others.
Mostly the ads are online advertising but its scope for growth is very high as far as 7 Billion mobile subscriptions globally. There is high scope for the Mobile Advertising Market in various regions across the globe during 2014-2020.
Topics Covered in this report:
Scope and Regional Forecast of the Mobile Advertising Market:
In the Mobile Advertising Market, the app ads on tablets alone are anticipated to generate more than $27 Billion in global revenue during 2014-2020. The phone ads are expected to gain traction rapidly with growing mobile phones and tablets users through 2020.
The Mobile Advertising Market is a high potential market with rapid growth of mobile advertising trends by media and advertising companies for mobile phones and tablet users in various regions across the globe. This market is expected to witness high growth owing to the increasing investment by companies for mobile marketing advertising for example in google mobile ads, growing utilization of mobile phone advertising and increasing scope for using mobile media app advertising for generating mobile ad revenue in various regions across the globe during 2014-2020.
Segmentation and Key Players of the Mobile Advertising Market:
The Mobile Advertising Market is segmented into various categories by device, by application and media, by operating system, by display size and by region as follows:
By device: Mobile Phone, Tablet
By application and media: Media Alerts, Mobile Browsing (Display, Search), Mobile Applications, Mobile Games, Mobile Music, Mobile Social Networking, Mobile TV (Broadcast, Unicast & One-off), Mobile Video (One-off, Subscription Based) and Text Alerts.
By operating system: Apple iOS, Android, Bada, Blackberry OS, Firefox OS, LiMo, MeeGo, Microsoft, Palm OS / webOS, Sailfish, Symbian, Tizen, Ubuntu and others.
By display size: 4 – 7 inches, 7 – 9 inches, 9 – 12 inches and 12 – 16 inches
By region: Asia Pacific, Eastern Europe, Latin & Central America, Middle East & Africa, North America and Western Europe
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The key players in the Mobile Advertising Market are as follows:
The cell phone ads are gaining traction rapidly with many companies are opting to use mobile advertising with high audience or consumer base in various regions across the globe during 2014-2020.
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