Video streaming or streaming video or streaming media is a video or audio content, which is sent in compressed form over the internet and played immediately rather than storing it on the hard drive of the device.
The word streaming means listening to music or watching a video in real time rather than to wait for the video to be downloaded to the device and then watch it.
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Streaming videos are usually sent from a pre-recorded video file that are compressed and can be sent over multiple users at the same time. Any device, that has an access to internet and applications that can un-compress the contents, can enjoy the services of video streaming.
The way consumers are able to access the media contents experiences a drastic change. Earlier viewers were limited to watching a program by a cable or satellite service provider at a fixed time which was the major drawback.
With the easy to access at any time and from anywhere to the videos of self-interest, able to skip the commercials, no limits in number of repeats, the video streaming market gains a huge popularity among users. Also, the increase in digitalization and more number of broadcasters moving into this service makes way for the growth of the market.
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Based on the type of user, it is categorized as large enterprises,and small and medium enterprises (SME). Based on the industrial verticals, the market is classified as BFSI, media and entertainment, retail, education, it and telecom, healthcare, government, and others (manufacturing, transportation, and logistics).
Geographically, it is studied across North-America, Asia-Pacific, Europe, and LAMEA.
The key players in the market include Adobe Systems Incorporated, Akamai Technologies, Inc., Amazon Web Services, Inc., Apple, Inc., Cisco Systems, Inc., Google Inc., Highwinds Network Group, Inc., Microsoft, Netflix, Inc., and Ustream.
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