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New report: Operational analytics market gains traction after struggling for past couple of years

Operational analytics market is expected to grow at a CAGR of around 17% from 2017 to 2025 Operational analytics solutions transform data into insights to improve decision-making, lower costs, and enhance service levels.

Operational Analytics Market Overview

The global operational analytics market is expected to grow at a CAGR of around 17% from 2017 to 2025. Operational analytics solutions transform data into insights to improve decision-making, lower costs, and enhance service levels.

The companies use it to remain competitive, reduce fraudulent activities, and modernize operational procedures.

Based on type, the market is segmented into software and services.

Various services included in the report are managed and professional services. By business function, it is divided into information technology, marketing, sales, finance, human resources and others.

Based on application, market is segmented into predictive asset maintenance, risk management, fraud detection, supply chain management, customer management, workforce management, sales and marketing management and others. Various deployment models included in the report are on-premises and cloud.

By industry vertical, it is segmented into telecommunication, retail and consumer goods, manufacturing, government and defense, energy and utilities, transportation and logistics, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

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Market Dynamics:


  • Increased demand for cloud-based security solutions due to its optimal cost and hassle free maintenance
  • Rising adoption of advanced data management strategies


  • Complex process

Market Players:

The top players in the global operational analytics market include IBM Corporation, Oracle Corporation, Microsoft Corporation, SAS Institute, HPE, SAP SE, Alteryx, Cloudera, Bentley Systems, and Splunk.

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By Type

  • Software
  • Service

By Service

  • Managed services
  • Professional services
  • Consulting services
  • Deployment and integration
  • Support and maintenance

By Business Function

  • Information Technology (IT)
  • Marketing
  • Sales
  • Finance
  • Human Resources (HR)
  • Others

By Application

  • Predictive asset maintenance
  • Risk management
  • Fraud detection
  • Supply chain management
  • Customer management
  • Workforce management
  • Sales and marketing management
  • Others

By Deployment Mode

  • On-premises
  • Cloud

By Industry Vertical

  • Telecommunication
  • Retail and consumer goods
  • Manufacturing
  • Government and defense
  • Energy and utilities
  • Transportation and logistics
  • Others

By Geography

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • Brazil
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

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