Programing delivered by video stream, that are encoded as a set of IP packets is termed a IPTV or Internet Protocol Television.
Distributed by prominent service providers, the services are either offered at no cost of on a fee based model. Furthermore, they can deliver stored video or live television.
IPTV have gained great popularity due to their paramount sound and picture quality. Besides this, many customers second the opinion that IPTV is reliable that cable or satellite services.
There are several drivers, restraints and opportunities responsible for shaping the future of the Internet Protocol Television. One of the major factors contributing to the growth of the market is due to the popularity of video advertising on the internet.
However, issues associated with network connection have hampered the growth of the market to a greater extent. On the other hand, customer demand for quality online and video content is anticipated to create greater opportunities.
The Internet Protocol Television market is segmented based on some key components such as vertical, end user, type, service and geography. The verticals assessed in the market research report are gaming, online stores, media and entertainment, healthcare and medical and others.
Major end-users served by the industry include residential users, small and medium size enterprises and large enterprises. Furthermore, the types covered during the study are Video IPTV CDN and non IPTV CDN.
The services evaluated in the market research report consists of managed services and in-house services. Regions such as North America, Europe, Asia Pacific and LAMEA are experiencing tremendous growth.
Prominent market players are also seen acquiring new companies or local market players to maintain their competitive edge. Other business strategies favored by the companies include constant upgradation, joint ventures and collaborations.
Prominent market players discussed in the market research report are of Broadcom Corporation, CenturyLink, Inc., Orange S.A., Akamai Technologies, Alcatel-Lucent, AT&T and Ericsson.
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