The web content management market is in its evolving stage and is anticipated to advance at a fast pace. With the increasing need of online presence administration, web content management solutions have become vital for businesses. Organizations are largely emphasizing customer experience management to combine their multi-faceted websites and requesting web content management resolutions equipped with features to complement multi-channel and digital marketing.
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One of the major drivers in the web content management market is the rising demand for multi-channel involvement. As the number of smartphone owners and internet users is increasing, customer demand for mobile and online channels and demand for financial content management services is also increasing.
To keep in pace with customer expectations, the service organizations are extending their channels and providing more options in existing channels.
The global web content management market can be divided on the basis of solutions, services, deployment type, user type, and industry verticals. On the basis of solutions, the market can be divided into digital asset management, content creation and edit tools, portals integration, social media integration, mobile web CMS, content analytics integration and other system, and technology integration.
On the basis of services, the global web content management can be categorized as managed services, support training, and consulting. Type of deployment can be further segmented into cloud, and on-premises deployment.
By user type, the web content management market can be categorized into small and medium sized businesses (SMBs) and enterprises.The industry verticals can be segmented into retail and consumer goods, travel and hospitality, education, media and entertainment, government and public sector, manufacturing, telecommunication and IT, BFSI, and healthcare.
Web content management is the process of controlling the content to be sent over one or more connected networks through the use of definite management tools based on a primary depository. These may be procured as open-source tools, commercial products, or hosted service offerings.
With varying requirements such as personalized data for consumers, enterprises are demanding innovative content management solutions to enhance their marketing accomplishments and deliver greater customer experience, which ultimately helps them to improve their business returns. Moreover, the advent of software as a service (SaaS) based solutions and demand for combined web content management solutions are creating opportunities for retailers and other service suppliers in the web content management market.
The factors driving the growth of web content management market include rising need for active marketing solutions. Nowadays, with the high adoption of innovative technologies in organizations, the need for web content management has increased among several enterprises and small and medium businesses (SMBs).
Moreover, the significant rise in the demand of digital marketing resolutions has influenced solution vendors to provide customers with various web content management solutions, such as web analytics and social media integration.
The fear of data loss while transferring the data from legacy systems to web content management solutions among businesses is a major challenge hindering the growth of the web content management market. Additionally, lesser interest has been observed among the higher management in organizations for the incorporation of web content management in their marketing departments.
It is due to advent of newer content management solutions.
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Some of the major competitors in the global web content management market include Adobe Systems Incorporated., Oracle Corp., SDL plc, Hewlett-Packard Development Company, L.P., International Business Machines Corp, Acquia Inc., Microsoft, EMC Corporation, and OpenText Corp.
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