Packaging of a product just doesn’t ensure a safe delivery to the final user, but it also has an effect on the way the product is being perceived by the customers from marketing perspective. The food and beverage packaging has transformed from traditional packaging to advanced packaging.
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According to the report “Asia-Pacific Active, Smart and Intelligent Packaging Market by Application (Frozen processed food, Chilled processed food, Dried processed food, Dairy, Packaged food, Meat and poultry, Sea food), by Technology (Active Packaging, Modified atmosphere packaging, Intelligent Packaging), and by Region – Industry Analysis, Size, Share, Growth, Trends, and Forecasts (2016–2021)” published by Market Data Forecast, The Asia-Pacific Active, Smart and Intelligent Packaging Market was worth USD 9.70 billion in 2016 and estimated to be growing at a CAGR of 7.92%, to reach USD 14.19 billion by 2021.
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Traditional packaging concerns itself only with issues related to protection from factors which are external to the packaging, while advanced packaging takes into consideration both internal (active packaging) and external (intelligent packaging) interactions with the environment; and it improves the visual appeal of the products also.
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That is why the manufacturers of food and beverages and packaging manufacturers are trying to find ways in which chemical, physical and microbial textures can change inside the packaged food.
New technological advancements such as modified atmosphere packaging, smart packaging and active and intelligent packaging are now putting an end to traditional methods such as canning. Additionally, smart and active packaging also makes it easier to process bulk transportation.
With recent technological advancements, innovative packaging alternatives are now easily available for the manufacturers to improve their consumer strength and capture even more market share. The food industry, which is mostly always on a boom, is the primary driver in the Asia-Pacific active, smart, and intelligent packaging market.
Also, the escalating demand for packaging that can more efficiently control moisture and gas, are some more drivers in the industry.
Asia-Pacific advanced packaging technology market is experiencing a high growth due to the escalating demand for convenience food such as ready-to-cook meal, more sustainable packaging and stringent food safety regulations. Growing health awareness, food wastage concerns, and manufacturers’ concern for increased shelf life of the food products and supply chain inadequacies are some other factors driving the growth of the market.
In addition, the consumers’ satisfaction level with regards to packaged food, organized food safety regulations, threat of bioterrorism and increased applications in ready-to-eat meals and frozen foods have created a lot of opportunities for advanced packaging technology market.
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The Asia-Pacific market for Active, Smart and Intelligent Packaging is segmented by Application (Packaged food, Frozen processed food, Dairy, Meat Chilled processed food, Dried processed food, poultry and Sea food). Based on Technology, the market is further segmented into Active Packaging, Modified atmosphere packaging and Intelligent Packaging.
The Modified atmosphere packaging market accounted for the highest revenue in 2016 while Active and smart packaging technology is projected to grow at the fastest rate. On the basis of geography, the Asia-Pacific market is analysed under various regions namely China, India, Japan,.
The Active packaging market held the second highest market share, with a market share of about 30% in Asia-Pacific.
Some of the major companies dominating the market:
- M&G USA Corporation
- Multisorb Technologies
- Ball Corporation
- Amcor limited
- Sysco Corporation
- Sealed Air Corporation
- Eastman Chemical Company
- Timestrip PLC
- Paksense Incorporate
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