Counterfeiting of pharmaceutical and cosmetic products have emerged as a serious concern for the original product manufacturers. Life threatening consequences due to counterfeit pharmaceutical and cosmetics products has increased the risk of losing brand equity and revenue by the manufacturers, which in turn, fuels the demand for anti-counterfeit technologies.
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Pharmaceutical, cosmetics and personal care products are the first line of target for counterfeiters. The fact behind the rigorous counterfeiting activities is the presence of high volume low value manufacturing nature of the market.
Presently, the trends in cosmetics and personal care industry are shifting from premium beauty products to routine skin care products that are sold across local market. This would increase the threats from counterfeiting across cosmetics and personal care industry.
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Furthermore, the decentralization of pharmaceutical industry in terms of manufacturing and emergence of small scale personal care industry reduces the manufacturers control on the supply chain. Thus, increases the probabilities of counterfeiting.
Global Anti-counterfeit Packaging (Pharmaceutical and Cosmetics) Market was valued $39.7 billion in 2015 growing at a CAGR of 15.7% from 2016-2020 and is expected to $107 billion by 2022. Anti-counterfeit is enforcement of remedial measures that helps in minimizing the counterfeiting activities.
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Authentication packaging technology garnered a promising market share as compared to track and trace technologies in 2014. However, the growing adoption of track and trace technologies, such as RFID, Barcode and ePedigree, in product tracking and inventory management would surpass the authentication technology segment by 2020.
The unaffordable cost structure of track and trace technologies, complex operations involved in tracking the products are the major challenges for the growth of market.
The report covers geographical analysis of North America, Europe, Asia Pacific, and LAMEA. North America would continue to lead the market throughout the forecast period.
Europe anti-counterfeit technology market would rank second in terms of revenue. Pharmaceutical and medical cosmetic companies would be the prominent consumer base for anti-counterfeit industry across Europe.
The Asia-pacific, would be the fastest growing region, supplemented by a growing level of awareness for authenticated pharmaceutical drugs, and continuous support from the pharmaceutical companies in the form of awareness campaigns. Competitive landscape of anti-counterfeit packaging market highlights product launch, acquisition, and collaboration as key strategies.
Key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Impinj Incorporation, Honeywell (Datamax-O'Neil), Authentix Inc. and Sicapa.
Key finding ofAnti-Counterfeit Pharmaceutical and Cosmetics Packaging Market:
- The ePedigree authentication application held market share of about 12.2% in RFID technologies segment in 2014, and is expected to see rapid growth over the forecast period
- North America will continue to lead the global market throughout the forecast period
- Asia-Pacific is projected to be the fastest growing region during 2015-2020
North America and Europe collectively accounted for most of the market revenue in 2014, thus, are considered as potential regions in the global pharmaceutical and cosmetics anti-counterfeit packaging market. The Higher adoption rate of traceable technologies by manufacturers and active measures taken by the government, pharmaceutical companies and anti-counterfeit trade associations largely contribute to the growth of the market in these regions.
Asia-Pacific would be the fastest growing region largely supplemented by the presence of a large number of pharmaceutical and cosmetics manufacturers.
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Product launch, acquisitions, and collaborations are the key strategies adopted by manufacturers to sustain in the market. Key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Impinj, Inc., Honeywell (Datamax-O'Neil), Authentix, Inc. and Sicapa.
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