Counterfeiting practices are rising for food and pharmaceutical products due to globalization of retail sector and dilution of supply chain. Anti-counterfeit packaging market in track and trace technology for product tracking is growing and expected to mature in next few years.
Anti-Counterfeit Packaging Market (Food & Pharmaceuticals) - Global Opportunity Analysis and Industry Forecast, 2012 - 2022",the global anti-counterfeit packaging market in food and pharmaceuticals is forecast to attain market value of$142.7 billion by 2020 from$57.4 billion in 2013, growing at 13.9% CAGR during 2013 to 2020. Technological advancements and government initiatives to curb counterfeiting is expected to drive the market growth.
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Secure packaging is one of the essential techniques to avoid counterfeiting. Anti counterfeit packaging is defined as the process of assigning secure packaging to the product in order to minimize counterfeiting or infringement.
Anti-counterfeiting packaging is the process of secure packaging that prevents imitation and confirms safety of the goods. Anti-counterfeit measurements are taken by companies, which is helping them in minimizing loss due to counterfeiting in-term of revenue and loyalty.
Two major factors influencing the adoption of anti-counterfeit packaging are, economical damage to the company and consumer health risks. Pharmaceutical companies experienced loss of approximately $514 billion in the year 2012 This revenue loss is mainly due to counterfeiting activities for non-prescribed drug.
Thus, adoption of novel technologies for product tracking would decrease the economical damage and further boost the adoption of anti-counterfeit packaging market. Moreover, Anti-counterfeit technologies are supported by favorable government policies in food and pharmaceutical packaging, which are major driving factor for this market.
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This market research report is an effort to provide the clear picture of the state of the market and sub markets over the next seven years. The report provides micro level analysis of the factors affecting the market, key market trends and industry drives and challenges for the better understanding of the market structure.
The presentation of the market dynamics, competitive scenario and developments will enable marketers to aptly design their growth strategies and have competitive edge. Moreover, assessment of the top investment pockets and winning strategies will help in channelizing their investments in the right directions to garner better proceeds.
AUTHENTICATION PACKAGING TECHNOLOGY
- Ink And Dyes
- Security Inks
- Overt Holograms
- Covert Hologram
- Physical Paper Watermark
- Digital Watermark
- Detection Taggants
- Identification Taggants
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