Large-scale implant purchases that qualify for a bundled kit typically involve bulk purchases that begin at 25 implants. However, this varies by company as well as by the original cost of the kit.
US Market Report for Dental Implant Instrument Kits 2017 is a new market research publication announced by Reportstack. While some instrument kits are sold, the majority are given away as part of a marketing promotion or bulk discount.
Companies offer to give away the kit with a bulk purchase of implants in order to establish brand loyalty.
New customers are often given free kits as a beginner package. Instrument kits have grown to be a crucial marketing tool to convince consumers to purchase implants from them and to continue to do so.
Especially following the emergence of discount and value companies, premium implant providers use this tool to dissuade consumers from switching to the use of relatively inexpensive implants. Purchasers of instrument kits are most commonly very low volume users or long-term customers that have worn out their existing set of instruments.
However, long-term consumers are fully aware that kits are being given away in the market and have become accustomed to receiving instrument kits as a complimentary product. Because they have grown accustomed to this gesture, many would never accept paying for a kit.
This thereby diminishes the potential for the instrument kit market in terms of kits to be sold. As such, giveaways are expected to continue to grow.
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General Report Contents
• Market Analyses include: Unit Sales, ASPs, Market Value & Growth Trends
• Market Drivers & Limiters for each chapter segment
• Competitive Analysis for each chapter segment
• Section on recent mergers & acquisitions
Nobel Biocare Straumann Dentsply Sirona Zimmer Biomet BioHorizons Implant Direct MIS Implants Anatomage 360 Imaging Others include: 3D Diagnostix, AB Dental, ACE Surgical, Adin Implants, Alpha-Bio Tec, Argen, Bicon, Blue Sky Bio, BTI, Cortex Dental, Glidewell Laboratories, Henry Schein, HIOSSEN, Keystone Dental, MegaGen, Neo Biotech, Osstem, Patterson, Ritter Implants, Salvin Dental Specialties, Sweden Martina, Thommen Medical, Zest Dental Solutions, etc.
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