In a number of developing economies, however, many rogue ePharmacies have mushroomed over the years and drug enforcement authorities are taking major steps to make the ePharmacy marketplace more regulated.
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ePharmacy or Internet pharmacy or online pharmacy is an online platform which acts an an intermediary between consumer and the seller for the sale of medicines via online retail platforms. ePharmacies are increasingly becoming popular owing to the benefits it offers such as lower price, access to comprehensive information on prescribed drug, round the clock delivery of medicines, and easy availability of drugs that are otherwise difficult to find.
Patients do not have to physically visit the pharmacy store to procure medicines; rather, they can just upload the prescription from doctor on the ePharmacy portal and receive the necessary medicines at their doorsteps.
The market for ePharmacies is yet to achieve full potential in with the development of ethical practices and government regulations supporting the growth of ePharmacy market.
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With the help of ePharmacies, consumers can procure drugs from the convenience of their homes via smartphone or a tablet.
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The global market for ePharmacies was valued at US$ 29.35 Bn in 2014 and is expected to grow at a CAGR of 17.7% during the forecast period from 2015 to 2023. In 2014, North America was the largest contributor to the global ePharmacy market, in terms of revenue, followed by Europe.
Europe is expected to be the fastest growing regional market for ePharmacies, and is estimated to surpass the market size reported by North America in 2023. The major factors driving the growth of ePharmacies market in Europe include increasing penetration of high speed Internet and consumer shift towards online purchase of medicines.
Germany is leading the European ePharmacy market attributed by cross border trade which was pioneered by DocMorris. Asia Pacific is projected to display lucrative growth owing to the growing popularity of e-commerce industry, thereby resulting in the market growth of ePharmacies and increasing disposable incomes.
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Some of the leading ePharmacies globally, include CanDrugstore.com, drugstore.com Inc., Lloyds Pharmacy Ltd., The SANICARE Group, Domzdrowia.pl SA, eDrugstore.MD, Walgreen Co., CanadaDrugs.com, Rowlands Pharmacy, MediSave, CVS Caremark, CanAmerica Drugs, Inc., and PlanetRx.com. These players are implementing various marketing strategies to increase their share in the market and gain more popularity and consumer acceptance.
Marketing initiatives, technological advancements, and switching to different business models are some important strategies adopted by these players. With the potential opportunities displayed by ePharmacies in the untapped markets in Asia Pacific and Latin America, more number of new players are emerging in this segment.
The product range offered by these players is expected to increase competition among the players since consumers will have options to choose from.
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