The Asia Pacific Medical Animation Market was worth USD 14 million in 2016 and estimated to be growing at a CAGR of 21.22%, to reach USD 37 million by 2021.
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Medical animations are educational movies which are used to explain physiological or surgical topics with the help of rendered computer graphics. They are mostly made for patients and medical professionals among other users.
At the start, these animations were primitive in nature but with technological advancements the videos became more intricate. They can be used along with devices such as haptic gloves, head mounted displays and electronic lenses.
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Medical animations have many applications. Animations can be used to explain biological processes occuring inside a living cell.
A fully informed consent can be taken from patients before performing a surgical procedure on them. As cadavers are hard to find, surgical instructions can be explained by using animated videos.
Animations can also be used to explain the mechanism of action of pharmaceutical drugs. In the field of forensics, they can be used to recreate a crime scene which can be produced in court.
During cases of emergency, they can be used in assisting novices in performing a cardiovascular resuscitation procedure.
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The driving factors of Asia-Pacific Medical Animation market are increasing number of pharmaceutical companies using medical animations, rising geriatric population, increasing number of surgeries, growing advancements in technology, increasing penetration of electronic devices such as smartphones, tablets and computers and entry of start-ups among others. However the market is restrained by factors like high cost of generating medical animations.
The Asia-Pacific Medical Animation market is divided on the basis of type into 3D animation, 2D animation, flash animation and real-time animation. On the basis of therapeutic area, the market is categorized into cardiology, cosmeceuticals, oncology, dental and other end users.
By end users, the market is divided into life science companies, academic institutes, hospitals, surgical centres and clinics, medical device manufacturers and other end users. By application, the market is segmented into drug mechanism of action, cellular and molecular applications, patient education, surgical training and planning and other applications.
The Asia-Pacific Medical Animation market is divided based on geography into India, China, South Korea, Australia and other parts in the region. Asia-Pacific is the fastest growing region in the world.
Factors such as rising geriatric population and growing innovation in technology is expected to drive the market growth in the region.
Some of the major players in the market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc.
(U.S.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc.
(U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc.
(Canada), Random42 Scientific Communication (U.K.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC.
(U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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