Implementation of policies favoring breastfeeding along with encouragement and support from lactation consultants and breastfeeding advocacy groups will fuel business growth. Increasing number of working mothers along with soaring adoption of better technologies for breast milk collection will propel breastfeeding accessories market demand.
Breastfeeding Accessories Market size is set to exceed USD 1.4 billion by 2024; according to a new research study.
Increasing breastfeeding rates will drive breastfeeding accessories market growth over the forecast period.
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Growing popularity breast milk substitute formulas owing to misconception that it is equivalent to breast milk, low cost and adoption of convenience oriented lifestyle will restrain market growth. Furthermore, high cost incurred due to repeated purchase of breastfeeding accessories will impede breastfeeding accessories industry expansion.
Breast milk storage bag demand should grow at lucrative rate owing to increasing adoption of breast pumps and growing need of working mothers to collect breastmilk and store it for use at a later point in time. Advantages of breast milk storage bags such as greater convenience, requirement of less storage space in refrigerators, low cost and disposable nature will further stimulate demand.
Nursing pads are poised to witness robust growth over the forecast timeframe due to comfort provided by the pads from leakage of nipples after breast feeding.
Prominent industry players include Medela, Ardo Medical, Koninklijke Philips, Bailey Medical, Whittlestone, B?ttner-Frank, Acute Ideas, Pigeon Corporation, Ameda, NUK USA, Linco Baby Merchandise Works, Hygeia Health, Mayborn Group, KaWeCo. The industry players adopt strategies such as new product development and acquisitions to broaden their product portfolio and strengthen their industry presence.
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Breast shells are anticipated to grow at rapid rate owing to benefits such as increased comfort and protection of nipples which have become tender from breastfeeding and correction of flat or inverted nipples. Relief provided on usage of breast shells from mild breast engorgement should further boost demand.
Germany breastfeeding accessories market held the largest regional industry share. Increasing breastfeeding rates coupled with increasing number of working mothers should propel demand.
Presence of long period of paid maternity leave along with entitlement to breastfeeding breaks without loss of salary should further augment growth. Implementation of WHO code and establishment of National Committee on Breastfeeding for promoting lactation among mothers will boost industry expansion.
India breastfeeding accessories market is forecast to grow at a rapid rate over the forecast period owing to presence of large unmet needs, rising per capita income and development of healthcare infrastructure. Increasing breastfeeding initiation rates along with growing awareness regarding breastfeeding owing to various public and private sector initiatives will fuel market growth.
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