The Europe Wellness Supplements Market was worth USD 47.63 billion in 2016 and estimated to be growing at a CAGR of 6.12%, to reach USD 64.10 billion by 2021.
Dietary supplements come in various forms and may contain different nutrients such as vitamins, dietary minerals, amino acids, proteins and essential fatty acids. Wellness supplements are defined by the Federal Drug Administration as products which are not considered under pharmaceutical drugs, food additives or conventional food and which is intended to supplement a person’s diet.
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Supplements should not be used for the treatment of any disease or its prevention with the exception being vitamins that can be administered in appropriate quantities by trained medical personnel. Bodybuilding supplements are a special category under wellness supplements commonly used by athletes.
The most dominant company producing wellness supplements cannot be mentioned as there is no single distinct leader in the wellness supplements market as each product segment is dominated by a different player.
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The rise of the wellness supplements market in the Europe region is driven by the increasing focus on healthy lifestyles, the increase in the disposable income and the rising awareness about wellness products. Current trends also show a shift in the trend from disease care to preventive healthcare.
All these factors along with the increasing population drive the wellness supplements market forward. As for the restraints of the market, the lack of distinction from traditional food categories and the ever-changing regulatory policies are the major factors limiting the growth of the market.
The high prices of the supplements also do not help the cause.
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The Europe Wellness Supplements market is broadly classified based on products into Dietary Supplements such as Vitamin, Mineral, Protein and Herbal, Fortified Food & Beverages such as Omega Fatty Acid, Probiotic Food, Branded Iodinated Salt, Branded Wheat Flour, Energy Drinks, Sports Drinks and Fortified Juices, Food Intolerance Products such as Gluten-free, Lactose-free and Diabetic food and Dermo-Cosmetic Skin Essentials such as Anti-Aging, Anti-Cellulite and Anti-Acne Supplements. Based on geography, the Europe market is divided into Italy, UK, France, Germany and Spain.
The Europe market is the second largest revenue generator worldwide, albeit with a low CAGR since the region is almost fully developed.
The major market players in the wellness supplements market are Nestle S.A. (Switzerland), Abbott Laboratories (U.S.), Amway (U.S.), Otsuka Holdings Co., Ltd. (Japan), Herbalife Ltd. (U.S.), Archer Daniels Midland Company (U.S.), Glanbia plc (Ireland), NBTY, Inc. (U.S.), GNC Holdings Inc. (U.S.), and Nu Skin Enterprises, Inc. (U.S.). Other players in the market include Grupo Omnilife (Mexico), Forever Living (U.S.), Pola, Inc. (Japan), Shaklee Corporation (U.S.), and Usana Health Sciences Inc. (U.S.).
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