The global dental consumables market is estimated to grow at a CAGR of 6.8% from 2016 to 2021 to reach USD 35.35 Billion by 2021.
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The global dental consumables market is highly fragmented in nature. Along with global players, various regional and local players operate in this market.
In dental restoration segment, Institut Straumann AG (Switzerland), Danaher Corporation (U.S.), and DENTSPLY Sirona, Inc.
(U.S.) dominated the market and together accounted for ~45-50% of the global market in 2015. On the other hand, in orthodontics segment market is dominated by 3M Company (U.S.), Align Technologies Inc. (U.S.), and Danaher Corporation (U.S.).
The leading position of Institut Straumann AG (Switzerland) in dental restoration market is mainly attributed to its strong product portfolio and strong distribution and services network across the globe. The company operates in more than 70 countries across North America, Europe, Asia-Pacific, and the Rest of the World.
The company manufactures and sale dental products which are utilized in teeth replacement and restoration procedures. Institut Straumann AG primarily focuses on strengthening its dental consumables portfolio and aims to maintain customer satisfaction by providing technologically advanced products and services, and timely responses and resolutions to customer needs.
The company significantly invests on R&D to drive innovation and on sales & marketing activities to capture growth potential in underpenetrated markets. In order to increase its customer base and maintain its position in the dental consumables market, the company focuses on various growth strategies such as acquisitions, agreements, and new product launches.
For instance, in April 2015, the company acquired Neodent (Brazil), a dental implants company. In addition, in February 2016, the company entered into an agreement with Anthogyr SAS, a France-based dental implant manufacturer, to cater to the demand of dental products in emerging markets.
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Danaher Corporation (U.S.) held the second-largest share in the dental consumables market in 2015. The company has a strong presence across North America, Europe, Australia, and Asia, with manufacturing facilities located in North America, South America, Europe, and Asia for its dental care business.
The company has a diversified revenue system which helps it to sustain its leading position in the market. Danaher’s dental products are primarily marketed under the Gendex, Dexis, Instrumentarium Dental, Impact Direct, Icat, Kerr, KaVo, Nobel Biocare, Pelton & Crane, Ormco, Pentron, Sordex, Total Care, and Sybron Endo brands.
To garner the leading position in dental consumables market, the company is highly focused on new product launches and acquisition of small market players. In December 2014, the company acquired Nobel Biocare Holding AG (Switzerland), a global dental implants and prosthetics solutions company.
This enabled Danaher to combine Nobel Biocare’s expertise in implant and dental prosthetics with its capabilities in 3D imaging, scanners, and digital restorative solutions, enabling optimization in clinical workflows. Also in March 2015, through Nobel Biocare, Danaher launched NobelProcera FCZ (full-contour zirconia) Implant Crown and new PEEK Healing and PEEK Temporary Abutments.
DENTSPLY Sirona, Inc. (U.S.) is involved in the manufacturing and distribution of dental consumables and healthcare products. The company’s major product categories include dental laboratory products, dental consumable products, dental specialty products, and consumable medical devices.
DENTSPLY Sirona Inc. has a strong presence in the U.S. and operates in around 120 countries across Europe; North, Central, and South America; South Africa; and the Pacific Rim.
The company has adopted mergers and acquisitions as its major growth strategy. For instance, in February 2016, DENTSPLY International Inc.
(U.S.) merged with Sirona Dental Systems, Inc. (U.S.). The merger would help the company in offering a powerful set of complementary products in the dental market.
Moreover company also focuses on new product launches to garner larger share in the global dental consumables market. In this regards, in April 2015, company launched the NUPRO tooth whitening system.
Industry players adopted the strategy of new product launches to achieve growth in the global dental consumables market. For instance, in March 2016, Ultradent Products, Inc.
introduced MTA Flow (Mineral Trioxide Aggregate), a repair cement made especially for pulpotomies, pulp capping, root-end filling, apexification, perforation repair, and root resorption. Similarly, in June 2013, Zimmer Biomet Holdings, Inc.
launched its new titanium dental abutments that are compatible with some of the implant systems offered by Nobel Biocare. In addition, a merger and acquisition were adopted as major growth strategy by the key maket players.
In this regard, in August 2015, Young Innovations, Inc. acquired the professional dental contract manufacturing division of Medical Products Laboratories, Inc. (U.S.). Similarly, in June 2015, Zimmer Holdings, Inc. (U.S.) acquired Biomet Inc. (U.S.), a surgical and non-surgical healthcare products company, for USD 14 billion.
Post-acquisition, Zimmer changed its name to Zimmer Biomet Holdings, Inc.
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