The medical animation market is poised to reach USD 301.3 million by 2021 from USD 117.3 million in 2016, growing at a CAGR of 20.8% during the forecast period of 2016 to 2021. Medical animation is an educational video or movie created using 3D motion graphics to explain the mechanism of action (MoA) of a medical device, biomedical technology, pharmaceutical drug, or an anatomical or biological process.
The global medical animation market is segmented on the basis of type, application, therapeutic area, and end user. By type, the market is categorized into 3D animation, 2D animation, 4D animation, and flash animation.
The 3D Animation segment is expected to account for the largest share of the market in 2016. Life sciences companies mainly use medical animation as a marketing tool to promote new drugs and product offerings, thus attributing to the growth of this market.
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Medical animation market segmented into life science companies; hospitals, surgical centers, & clinics; academic institutes; medical equipment manufacturers; & end users (medico-legal firms, forensic departments, government bodies, & insurance companies). Life sciences companies segment expected to account for largest share of market in 2016, & projected to grow at highest CAGR during forecast period.
Medical Animation Market Report is useful foe following audience
- Medical Animation Service Providers
- Life Sciences Companies
- Medical Device Manufacturers
- Market Research and Consulting Firms
- Healthcare Service Providers
- Teaching Hospitals and Academic Medical Centers (AMCs)
- Medical Research Institutes
- Community Centers
- Regulatory Bodies
- Venture Capitalists
The medical animation market, based on application, is segmented into drug MoA and approval, patient education, surgical training & planning, cellular and molecular studies, and other applications (medical simulation, forensic reconstruction, and emergency care instruction). The drug MoA and approval segment is expected to account for the largest share of the market in 2016.
This is mainly attributed to the rising adoption of medical animation by pharmaceutical companies for showcasing the MoA of drugs as well as for the marketing, promotions, and approvals of drugs.
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The largest share of this segment is mainly attributed to the fact that 3D animation provides viewers a greater sense of perspective, and enables clear understanding of the key concepts in the forensic case. 4D animation segment is expected to grow at the highest CAGR during the forecast period.
However, patient education segment is expected to grow at the highest CAGR during the forecast period.
1 Rising Adoption of Medical Animation By Life Science & Medical Device Companies
2 Entry of Start-Ups in the Medical Animation Market
3 Growing Pharmaceutical/Biopharmaceutical and Medical Devices Industry
4 Increasing Penetration of Smartphones, Tablets, and Other Mobile Platforms
5 Rising Geriatric Population and Growing Number of Surgeries Globally
Major players in the medical animation market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc.
(U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc.
(Canada), Random42 Scientific Communication (U.K.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc.
(U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC.
(U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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In the coming years, North America is expected to account for the largest share of the medical animation market. Factors such as presence of major pharmaceutical companies, increased healthcare spending, presence of top market players, increasing number of surgeries in the U.S., and growing medical devices industry in Canada are contributing to the large share of the North American region.
However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period. The high growth of this region can be attributed to the growing pharmaceutical industry, growing number of medical institutes in India, lucrative medical devices industry in China, entry of local players and low cost of medical animation in India.
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