Growing healthcare expenditure on emerging technologies and devices, rising private funds and greater emphasis on delivery of efficient healthcare services are the key factors driving the market growth.
Lack of clear regulatory guidelines for their medical use is restraining the growth of augmented reality and virtual reality in healthcare market.
North America is the leading market followed by Europe. Key factors contributing to the market growth in North America are the ease of access to technologies and well-established distribution channels.
Emerging markets act as lucrative destinations for players involved in the market.
Some of the key players in the market include Siemens Healthcare, CAE Healthcare, Layar B.V, Artificial Life, Inc., Philips Healthcare, Intuitive Surgical Inc., OnStar, LLC, Foursquare Labs, Inc., EON Reality, GE Healthcare, Hologic, Inc., Vuzix Corp, Vital Images, Inc., Simulab Corp, Medtronic, TheraSim, Inc., VirtaMed, Laerdal Medical, WorldViz, LLC, Immersion Corp, Oculus VR, LLC, Aruba Networks and Gowalla.
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The market is majorly driven by applications in surgical simulations, diagnostic imaging, patient care management, rehabilitation, and health management. The application of AR & VR in training medical professionals provides them enhanced understanding of anatomy & physiology and assists in complicated surgeries that require precision, thus, resulting in reduced complications and lesser trauma.
VR helps patients get over their worst fears and phobias through the exposure therapy. These technologies are also gaining significance in fitness management due to the development of various health apps that help train doctors as well as patients.
The use of these advanced technologies in live streaming of surgeries for medical education coupled with patient monitoring & pain management serves as a market opportunity and is predicted to drive the segment substantially. These new disruptive technologies have revolutionized medical field and provide an innovative approach for transforming healthcare experience.
The increasing focus on streamlining medical operations along with demand for better delivery of care services are driving the growing adoption of these technologies.
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Fundamentals of Table of Content:
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.5 Market by Application
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Augmented Reality and Virtual Reality in Healthcare Market Size
2.2 Augmented Reality and Virtual Reality in Healthcare Growth Trends by Regions
2.3 Industry Trends
3 Market Share by Key Players
3.1 Augmented Reality and Virtual Reality in Healthcare Market Size by Manufacturers
3.2 Augmented Reality and Virtual Reality in Healthcare Key Players Head office and Area Served
3.3 Key Players Augmented Reality and Virtual Reality in Healthcare Product/Solution/Service
3.4 Date of Enter into Augmented Reality and Virtual Reality in Healthcare Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Product
4.1 Global Augmented Reality and Virtual Reality in Healthcare Sales by Product
4.2 Global Augmented Reality and Virtual Reality in Healthcare Revenue by Product
4.3 Augmented Reality and Virtual Reality in Healthcare Price by Product
5 Breakdown Data by End User
5.2 Global Augmented Reality and Virtual Reality in Healthcare Breakdown Data by End User
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