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Crunching the numbers of the video content analytics market

Crunching the numbers of the video content analytics market

Do you watch videos online? Well, there are companies out there that specialize in analyzing the results of commercial videos.

Video has become an increasingly popular form of media, thanks in part to breakthrough advancements in smartphones and tablet computers, as well as faster 3G/4G Internet speeds.

YouTube, for instance, has more than one billion users. To put that number into perspective, that's roughly one-third of the entire global population. According to YouTube's own website, it reaches more 18-34 and 18-49 year-olds than any U.S.-based cable network, attesting to its widespread popularity and use.

The sheer reach of YouTube makes it an invaluable marketing tool for businesses. Businesses big and small can use this platform to promote their products or services. But if they truly want to leverage the marketing power of video, they must analyze the results of their efforts, which is where video content analytics comes into play.

Video content analytics is exactly what it sounds like: software and/or services used to analyze the results of video.

Such video content analytics can measure things like views, average time spent watching the video, new vs returning visitors, click-through rates (CTR) and more. Using this information, business owners and marketers can optimize their approach for a stronger reaction.

According to the Global Video Content Analytics Mar…from 2011 to 2021 report by Market Research Future, the global video analytics market is expected to grow at a compound annual growth rate (CAGR) of 24% to 25% through the forecast period. The report cites  The Asia-Pacific region as the market's fastest-growing segment, reaching just over $1 billion by the end of the forecast period. However, North America will remain the dominate region for video content analytics, growing at a CAGR of 22% to 24% through 2021.

Some of the major players profiled in this report include ADT security, Avigilon corporation, Cisco, HikVision Digital, Mobotix, Verint Systems, Allgo Vision, Bosch security system, and VCA Technology.

The 2016 Market Research Report on United …alytics Industry report by Deep Research Reports is a second report on the video analytics market, focusing specifically on the U.S. region. Featuring 130 pages and profiling more than half a dozen companies, this comprehensive report provides professional insight into the current and future state of the U.S. video analytics market. It begins with a basic overview of the industry, revealing the market's definitions, classifications, applications, chain structure and more. Next, researchers analyze the market's development trends, competitive landscape analysis., key regions and development status. The report concludes with development plans and policies, supply and demand, cost, revenue and gross margins.

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Paul Hosking - Market Research NewsPaul Hosking
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