Statistics show that 90% of consumers believe online video is useful in deciding whether or not to buy a product. These two reports further explore the online video market.
How many hours do you spend watching online videos in a typical week? If it's around one and a half hours, you are well within the majority. Statistics show that the average U.S. adult watches 1.5 hours of online video per week. Of course, some people watch even more online videos, while others watch less. The bottom line is that the Internet offers the perfect medium on which to watch videos.
According to the Global Online Video Platform Market 2016-2020 report by ReportsWeb, the global online video platform market is expected to grow at a compound annual growth rate (CAGR) of 14.88% through the forecast period. Online video platforms offer a variety of features, some of which include content management, content monetization, cloud-based video publishing, analytics, content discovery, social media integration, third-party integration, customization of video players and more. This report provides both current scenarios as well as growth prospects for the online video platform market, complete with market size, regional players, market landscape, cost and revenue, and more.
Some of the key online video platform vendors profiled in this report include Brightcove, Kaltura, Ooyala, thePlatform, Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.
The In-Stream Video Advertising 2016 -2018: Device Proliferation, Inventory Diversity and Continuing appeal of the Desktop report by Reports Worldwide is a related report that explores the global streaming video advertising market, complete with forecast data through 2018. This report, however, focuses specifically on the advertising segment of streaming video rather than the actual platform itself. Many users prefer streaming video for its simplicity and ease of use. Instead of waiting hours for a movie or program to download, users can enjoy watching it immediately. Streaming video transmits the data while allowing the user to begin watching it, before the download is complete.
So, how fast is the streaming video advertising market expected to grow? The report projects the market will increase by 28.4% in the following year. However, researchers say that actual spending has declined by 5.6% because of unsold inventory, such as mobile and tablet video on demand. In any case, the streaming video advertising market is looking towards a strong and promising future. You can learn more about this market and where it's headed by checking out the report cited above.
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