Billboards are one of the oldest and most effective forms of outdoor advertising in the U.S. The following two reports take a closer look at the global billboard advertising market.
Whether you live on the east coast, west coast or somewhere in between, you've probably seen a billboard advertisement while driving on the road. While the exact number remains unknown, a study conducted by the Congressional Research Service suggests there were around 450,000 billboards on U.S. highways in 1991. Of course, many more billboards have been erected since then, so it's likely the number is much higher today.
The largest billboard advertisements are known as Bulletins, which are typically located on highways, expressways and other highly trafficked roads. Posters are another common type of billboard, although they lack the size and subsequent visibility of their Bulletin counterpart.
Billboards have traditionally been static, but thanks to advancements in modern technology some newer models support dynamic, changing advertisements.
The Billboard & Outdoor Advertising Global Market Briefing 2017 report by Market Reports Online is a comprehensive study on the global billboard and outdoor advertising market. It breaks down the market into several segments, including bulletin billboards, poster billboards, alternative displays, leased displays, street furniture, and even transit art. The report further segments the billboard and outdoor advertising market by region, focusing on the Americas, Europe, Asia, Middle East, Africa, and Oceania. It offers five years of historic and forecast insight into the global billboard and outdoor advertising market.
Some of the key LED billboard vendors profiled in this report include jcdecaux, Adams Outdoor Advertising, Bell Media, Captivate Network, Clear Media, Limited, CEMUSA, EPAMEDIA, Fairway Outdoor Advertising, Focus Media Holding Limited.
The Global LED Billboard Market Research Report and Forecast to 2016-2020 report by Orbis Research is a second in-depth study on the global billboard market, although it focuses specifically on LED billboards. Featuring 148 pages, it explores the market from all angles. The report scrutinizes the market conditions for the LED billboard market, revealing industry definitions, classifications, applications, chain structure, industry policies and plans, product specifications, manufacturing processes, cost structures and more. The report further analyzes the world's leading regions for LED billboards, along with the respective region's product price, profit, capacity, production, supply and demand, growth rate, etc. Finally, it concludes with a SWOT analysis and feasibility analysis of new investment projects in the global LED billboard market.
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