Retail brick-and-mortar stores rely heavily on signage to attract customers and generate sales. The following two reports explore the retail display market.
Retail store owners use a wide variety of tactics to attract customers to their respective establishment, one of which involves the usage of signs and displays. In the most basic sense, a "display" is material used to present data or information about a retail store and/or its products. When speaking in the context of retail applications like point-of-sale, kiosks, ATMs and digital signage, they are referred to as retail displays.
Retail displays offer store owners a cost-effective (and simple) means of promoting their products. While TV advertisements can easily cost several thousand dollars, displays often cost a fraction of this amount. Furthermore, store owners can reuse their retail displays countless times, making it an inexpensive and cost-effective form of promotion.
The retail display market has experienced strong growth, thanks in part to the new technologies being introduced. Interactive displays are one such trend that will likely become more and more popular. This doesn't necessarily mean that traditional retail displays will become obsolete. Rather, you can expect to see more interactive displays at retail stores in the upcoming years.
According to the Global Retail Display Market 2017-2020 report by ReportsnReports, the global retail display market is expected to grow at a compound annual growth rate (CAGR) of 15.84% through the forecast period. Covering both current scenarios as well as growth prospective, it explores the market from all angles. So, what factors are attributing to the global retail display market's growth? You'll have to access the report for a complete list of market drivers, although researchers cite the increasing adoption of interactive displays as being a primary driver.
Some of the key retail display vendors profiled in this report include 3M, Adflow Networks, AU Optronics, Cisco, HP, Innolux, LG Display, Panasonic, Samsung, Sharp, and many others.
The Global Display Market for Retail Applications 2016-2020 report by Wise Guy Reports is a second comprehensive report on the global retail display market, complete with forecast data through 2020. As explained by the report's authors, retail displays consist of both touch-enabled and non-touch displays. Interactive touch-enabled displays open the doors to a whole new world of possibilities. Rather than presenting in a single piece of information, they can provide customers and prospective customers with a multitude of information in a more interactive setting. Furthermore, some interactive retail displays are compatible with smartphones and tablets, allowing customers to connect their devices for additional information. In essence, this report provides a comprehensive look into the retail display market.
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