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Capturing the enterprise video market

Capturing the enterprise video market

Video has become the preferred platform on which organizations communicate. This has led to an ever-growing market surrounding enterprise video.

Enterprise video has become a fundamental technology used by businesses of all shapes and sizes. Organizations use them to engage with their target audience, share ideas among different teams, create rich advertisements, train their employees, and more.

According to the Global Enterprise Video Market Res…h - Forecast 2022 report by Market Research Future, the global enterprise video market is expected to grow at a compound annual growth rate (CAGR) of 31% through the forecast period. The growing adoption of on-demand video services and expansion of companies' geographic footprint are cited as being two major drivers for the market. The report also cites the need for corporate learning and training, as well as the need for the deployment of services efficiently as other market drivers.

As explained in the report, enterprise video allows companies and organizations to communicate with their respective audience.

Researchers believe the market will reach $31 billion by the end of 2022. The report segments the enterprise video market into several categories, including components (hardware and software), services (professional and managed), application (training and corporate management), delivery mode (video conferencing and web conferencing), and industry (BFSI, manufacturing, media and entertainment, healthcare, aerospace and defense, oil and gas, and telecommunications).

Of course, another reason why enterprise video is becoming so popular is because devices are getting faster and more powerful. Whether it's a desktop computer, laptop, tablet or even a smartphone, you can watch high-definition enterprise video from virtually any device. And thanks to broadband Internet connections, you can watch these videos in real-time without interruption.

The Video Streaming Market to 2025 - G…ces and User Type report by The Insight Partners is a second study on the video market, although it focuses specifically on the streaming video segment. Streaming video involves the transmission of video footage in real-time. In contrast, traditional video requires downloading the media, after which it is viewed. It's used for both consumer and professional purposes, both segments of which are expected to experience strong growth in the upcoming years.

According to the report, video streaming solutions like over the top (OTT) and pay TV have experienced strong growth, due largely to the fact that it offers media content anytime, anywhere, as well as the ability to skip commercials. Streaming video technology is also assisting businesses in a multitude of industries to better advertise their products. This is because businesses are now using on-demand and live-streaming advertising to engage their target audience.

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Paul Hosking - Market Research NewsPaul Hosking
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