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Connecting to the augmented reality market in new reports

Connecting to the augmented reality market in new reports

Augmented reality is paving the way for exciting new applications, both in consumer and commercial industries. The following two reports take a closer look at the automotive augmented reality market and mobile augmented reality 3D cameras markets.

Not to be confused with virtual reality, augmented reality is characterized by the blending of digital or virtual elements with real-world elements. In most setups, the user wears a headset that shows his or her surroundings blended with virtual elements. In comparison, virtual reality only shows virtual elements; it does not show real-world elements. This is the fundamental difference between augmented reality and virtual reality.

Augmented reality is still a relatively new concept. It wasn't until the early 1990s when the first functional augmented reality system became available. Since then, however, it's become an increasingly popular technology used in commercial and consumer sectors. Utility companies, for example, use augmented reality to identify underground utility lines, while video game developers use the technology to create exciting new games that blur the boundaries of traditional gaming models.

The Global Automotive Augmented Realit…ket Research 2018 report by The Market Reports is a comprehensive study of the global automotive augmented reality market. Featuring 155 pages, this report offers an in-depth look at the market and where it's headed. Within this report, you'll find key data on the automotive augmented reality market's size, classifications, chain structure, key regions, import and export consumption, trends, market drivers, challenges and more.

So, how is augmented reality being used in the automotive industry? One prospective application involves showing the names of roads, street addresses and directions on the windshield. The driver can still see through his or her vehicle's windshield, but augmented reality technology adds virtual elements to help the driver navigate. Another application of augmented reality in the automotive industry is to help automakers manufacture vehicles. Mechanics can wear augmented reality headsets to better assess the production cycle, allowing for improved productivity.

The Global Mobile Augmented Reality 3D…s Market Research report by The Market Reports is a professional study of the mobile augmented reality 3D cameras market. It covers much of the same information revealed in the first report, though it focuses specifically on augmented reality 3D cameras used in smartphones, headsets and other mobile devices.

Because it blends virtual and real-world elements, augmented reality systems typically require the use of one or more cameras. These cameras record the surrounding environment, after which it's transmitted to the device where it's blended with virtual elements.

Some of the key augmented reality 3D camera vendors profiled in this report include Nikon, Go Pro, Sony, Canon, Panasonic, Matterport, Lytro, Fujifilm, Kodak, Faro Technologies and others.

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Paul Hosking - Market Research NewsPaul Hosking
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