All businesses rely on advertising to promote their products or services. While there are several ways to advertise a business, many rely on native or digital advertising channels. The reports outlined here explore the global native advertising market as well as the global digital advertising market.
Attracting customers is one of the biggest challenges encountered by business owners. Even if a business sells the best product or service, it won't succeed unless prospective customers know about it. Therefore, business owners must invest in the right advertising solutions, such as native advertising or digital advertising. Of course, the way in which businesses have advertised their products and services has evolved over the years.
In the past, businesses relied on local methods of advertising, such as billboards, TV commercials and radio commercials. While these traditional advertising methods are still available, many businesses now use digital methods. Thanks to the internet, business owners can easily advertise their products or services to a large audience.
The Global Native Advertising Market Research report by Research N Reports is a comprehensive study of the global native advertising market. Native advertising refers to a specific advertising strategy in which a business seeks to blend its promotional material into non-promotional material, typically on the internet or another digital channel. A business, for example, may integrate ads into a website article. When reading the article, the website's visitors may stumble upon the business's ads, thus driving sales for the business.
This report segments the global native advertising market by several criteria. On the basis of product type, the market is segmented into reward-based video game advertising, banner video gamer advertising and native video game advertising. On the basis of end-user application, the market is segmented into commercial, service industry and manufacturing industry. It also provides an analysis of the market's dynamics, size, supply and demand, and much more.
The Global Digital Advertising Platfor…and Forecast 2022 report by Research N Reports is a second professional study of the advertising market, though it focuses specifically on digital advertising platforms. Digital advertising platforms are services or channels that specialize in advertising solutions. Facebook, for example, has a paid digital advertising service known as Facebook Ads. Using Facebook Ads, businesses can create ads for the world's largest social media network. Even Google has a paid advertising service of which businesses can take advantage. Known as Google Ads, it's become one of the leading digital advertising platforms on the internet.
Some of the key digital advertising vendors profiled in this report include Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising, Choozle, MediaMath, AdRoll, Rocket Fuel, Rubicon, Project DoubleClick (Google), LiveRail, ONE by AOL, OpenX, BrightRoll, (Oath Inc.) AerServ and others.