Used by over 3.5 billion people worldwide, the internet has revolutionized the way in which we access information. Businesses have now capitalized on the rising growth of the internet by using it as a platform to advertise their products and services.
- Advertising -
Also known as online marketing or online advertising, internet advertising has become a hot topic among business owners in recent years. As internet usage continues to increase, businesses are using this opportunity to advertise their products and services on the internet.
It's a highly effective way to drive revenue for businesses at just a fraction of the cost of traditional, local advertising tactics. So, what is internet advertising exactly, and how does it work?
Internet advertising lives up to its namesake by consisting of tactics involving the internet to advertise a product, service or business.
- Advertising -
Most of the leading search engines, including Google as well as Bing, offer internet advertising services. The two aforementioned search engines, for example, offer Google Ads and Bing Ads, which are classified as pay-per-click (PPC) advertising services.
Using a PPC advertising service like Google Ads or Bing Ads, business owners can create ads that are shown in the search results. The great thing about PPC advertising services is that business owners only pay when a user clicks one of their active ads.
PPC is just one of many forms of internet advertising. Social media networks also offer advertising services.
Facebook Ads, for example, is an advertising service offered by Facebook. Using Facebook Ads, business owners can create text, image, video and other types of ads that are shown on Facebook as well as Instagram (Facebook owns Instagram).
Even email marketing is a form of internet advertising -- and it's surprisingly effective. Some reports suggest that email offers 20 times higher return on investment (ROI) than other forms of advertising.
The 2018-2023 Global Internet Advertis…atus and Outlook) report by Analytical Research Cognizance is a comprehensive study of the global internet advertising market. Complete with 115 pages, it offers an in-depth look at the market and where it's headed.
This report segments the global internet advertising market by several criteria. On the basis of product type, the market is segmented into search ads, mobile ads and digital video ads.
On the basis of end-user application, the market is segmented into retail, automobile, financial services, telecommunications, travel, media and entertainment, and healthcare. On the basis of geographic region, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East and Africa.
You'll even find key vendors of internet advertising products and services profiled in this report, some of which include Facebook, Google, LinkedIn, Twitter, BCC, Deutsche Telekom, IAC, Pinterest and Tumblr.