Countless businesses are now using email to connect with prospective customers and sell their products or services. The following report takes a closer look at the global email marketing platforms market and where it's headed.
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The advent of email has changed the way in which we communicate. Rather than sending direct mail -- something that often takes days or even weeks -- individuals and businesses can send emails. In just seconds, a person or business can send an email to a recipient on the other side of the world, allowing for near-instant communication without geographic restrictions.
Statistics show that nearly 300 billion email globally are sent each day.
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While many of these emails are intended for personal reasons, some are created and used for commercial purposes, such as selling a product or service. Countless businesses use email as a marketing tool to engage their target audience and promote their products or services. If a business collects email addresses of prospective customers, it can send those users marketing emails.
How do email marketing platforms work exactly? The exact mechanics varies depending on the specific type of email marketing platform, though most feature a centralized interface from which businesses and marketers can create emails for commercial purposes. After creating a marketing email, businesses and marketers can use the platform to schedule a specific time of day to send the email while also adding the addresses of recipients for whom the emails are intended.
Another key feature of email marketing platforms is performance analytics. After logging in to the platform, businesses and marketers can view performance metrics of their email marketing efforts, such as open rate, deliverability rate and more. Using these metrics, businesses and marketers can optimize their email marketing strategy to achieve a greater level of success.
The Global Email Marketing Platforms Market Growth (Status and Outlook) 2019-2024 report by Analytical Research Cognizance is a comprehensive study of the global email marketing platforms market. Featuring 132 pages, it offers a detailed look at the market while revealing key insights like the market's size, classifications, chain structure, growth drivers, growth challenges and more. It's one of the largest and most complete studies on the email marketing platforms market, providing insight into the market and where it's headed.
This report segments the global email marketing platforms market by several criteria. On the basis of product type, the market is segmented into cloud-based and others. On the basis of end-user application, the market is segmented into SMEs and large enterprises. On the basis of product vendors, the market is segmented into MailChimp, VerticalResponse, Emma, Constant Contact, SendGrid, SendinBlue, Drip, ConvertKit, AWeber, GetResponse, Smart Tech, Unimarketing, Benchmark Email, Experian and Focussend.