Not all videos are recorded in the same conventional format. In recent years, 360-degree videos have become a popular alternative. In the following report, you can learn more about the global 360-degree video market and where it's headed.
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Videos have traditionally been recorded in a linear format that provides viewers with little on or control over the content itself. Viewers can often pause, rewind and fast forward videos, but they can't change the content displayed in the video. Well, that has since changed thanks to the introduction of 360-degree videos. Also known as immersive videos, 360-degree videos are videos recorded from multiple angles, allowing viewers to change the direction of the camera while watching the video.
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360-degree videos are created using one of two methods: a single 360-degree video camera with multiple lenses, or a set of multiple video cameras. Regardless, the video camera or cameras recorded the scene from multiple angles. Once recorded, the footage is pieced together using software and then converted into a 360-degree video.
360-degree videos aren't a new concept. They've actually been around for several years, with YouTube first supporting them back in 2015. Since then, they've become an increasingly popular format on YouTube as well as other video-hosting and -sharing platforms. Even Facebook now supports 360-degree videos, allowing its 2 billion monthly users to share and view 360-degree videos.
A key benefit of 360-degree videos over traditional videos is the positive impact they have on user engagement. Because they require viewers to interact, 360-degree videos tend to generate stronger completion rates, click-through rates (CTR) and other performance metrics than traditional videos. For businesses owners and marketers, this alone is a huge benefit that attests to the power of 360-degree videos.
The 360-Degree Camera Market to 2025 -…amic Picture Art) report by Premium Market Insights is a comprehensive study of the global 360-degree camera market. Featuring 150 pages, it offers a professional view of the market and where it's headed. Whether you watch 360-degree videos for recreational purpose or if you use them in your business's marketing or investment activities, you should consider purchasing this report.
Some of the key 360-degree video vendors profiled in this report include Go Pro, Inc., Ricoh Company ltd., Samsung Electronics .co, 360fly, inc., Garmin ltd., Detu, Insta360., LG Electronics, YI Technology., Eastman Kodak Company and others.